At Centrale Danone, we believe that each time we eat and drink, we can vote for the world we want. This has inspired the definition of our long-term goals which flow directly from our 'One Planet. One Health' vision. As we strengthen our business model and nourish our dual economic and social project, we have every confidence we will deliver our business and financial agenda, as well as create and share sustainable value for all.
Through our commitment to social and economic progress, and our passion for bringing health through food to as many people as possible, we aim to generate profitable, sustainable growth now and for many years to come. Centrale Danone achieved a turnover of approximately 7 billion dirhams in 2017, with a brand portfolio that includes both international brands (Activia, Danette, Nutricia, Oykos,...) and local brands (Raibi Jamila, Velouté, Assil, Xtra...).
As channel & shopper analyst, you will provide analytical support and insights to the commercial development team to enable them to make informed business decisions regarding channels strategies and shoppers plans.
You exploit existing data to the max and lead, set up & follow-up new research projects or collaborations with external partners where needed. Based on this, you perform deep data analysis and formulate recommendations to the business.
Provide detailed category & channel performance analysis and develop detailed category & channel insights, to support the development of Danone channel strategy and the building of tailored picture of success by channel/customer including the optimum range, merchandising and promotion recommendations
2. Shopper strategy:
Develop deep shopper understanding and provide detailed shopper analytics regarding consumer/shopper journey and touchpoints to support the building, execution and measurement of Danone shopper marketing activities per channel.
3. Sales KPIs tracking & analysis:
Provide data interpretation / overviews / highlights and trend analysis based on sales internal & external data sources.
Provide reporting on sales activities KPIs in an easy to use format for all stakeholders
Participate in business projects and provide support and insight through business analytics and intelligence.
Gather internal & external market intelligence in a timely / structured way for analysis, reporting & insight generation.