The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.
We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Each year we reach over 20 million people face-to-face and more than 500 million people online, via broadcasts and publications. Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body.
British Council Morocco operates Rabat, Casablanca and Tangier and we employ approximately 150 staff. Our activities are broad based, including a growing Exams business, and a sizeable portfolio of grant, partnership and externally funded English, Education, Arts and Society programmes and projects.
Funded by the EU and delivered by the British Council with UK and French government partners, SRII aims to strengthen young people’s resilience – their ability to “survive and thrive” whatever pressures and hazards they confront. It will be implemented over three years (2017-2021) in five countries in the Middle East and North Africa. The program :
• Engages young people in at-risk areas through activities that interest them, such as Active Citizens, sports, education, local governance, culture and social enterprise.
• Helps young people to identify local issues and trains them to develop the networks and skills to respond
• Mentors young people as they apply their skills to design and deliver social initiatives to enhance community life
• Trains CSOs to better communicate their work to young people and develop initiatives that create opportunities to engage local youth
• Supports young people and CSOs to communicate their experiences to their local community and beyond.
To deliver the programme’s overall objective, Government, civil society and resilient youth in susceptible communities will design, deliver and communicate alternatives to violent extremism in susceptible communities, communications activity (delivered by a range of consultants) will include the following;
- Developing wider communication and engagement strategy in support of achievement of programme outcomes – including attitudinal and behaviour change
- Technical support to programme on research and analysis, campaign design and delivery, communications unit design
- Communications related training and mentoring of government and civil society;
The Consultant will be responsible for development, monitoring and evaluation communications campaigns, and capacity building activity, which aim to deliver the project outcomes, working closely under the guidance and support of specialist colleagues but reporting in to the in-country British Council Project Manager.
Specific duties and responsibilities:
The Consultant will work daily from the British Council office in Tangier. The consultancy will involve travel to parts of the country where the project is operating, and at times when campaigns or events are under development, may involve working long hours during evenings or over weekends.
Costs of travel and expenses will be agreed and claimed separately.
The Consultant will report to the British Council Senior Project Manager, though will operate in a matrix environment, meaning that guidance will be provided by the Regional Communication Strategist. A schedule of regular review meetings will be built into the activity programme.
Qualifications and experience required
35% - Profile – Experience, Skills, Knowledge (CV)
· Experienced in account management for communication
· Strong written, oral, interpersonal and presentation skills and the ability to interface with senior management effectively – in English and Arabic
· Strong attention to detail and disciplined in project reporting and meeting deadlines
· Experience working with youth target audience
· Experience with government or civil society clients
35% - Quality – Evidence of relevant previous work (1 example)
· Demonstrable success in creating impact, particularly with youth target audiences
· Experienced in the development and delivery of social media campaigns
· Evidenced networks among national media – TV, press and online
· Creation of, and direct management of, the production and management of national public awareness/service campaigns that including TV, radio, outdoor, events, public relations, social media, and other to be defined tactics.
30% - Commercial – Day rate represents value for money (quote)
Applicants should submit a proposal including the following:
Attributes of the successful candidate:
· English, French and Arabic Speaker
· Organized, valuing planning, structure and attention to detail
· Confident communicator, sufficient to inspire respect across the project team
· Self-reliant, good problem solver, results oriented
· Able to make decisions in a changing environment and anticipate future needs
· Self-motivated and self-managing, with the ability to manage under pressure
· Ability to operate as an effective tactical as well as strategic thinker
· Committed to continuous self-development and learning
· An idea-generator with an eye for design and an understanding of the power of storytelling;
· An understanding and proven experience engaging with and motivating hard-to-reach audiences
· Equipped to interact with and observe beneficiaries and to analyze their engagement with and response to the project relative to overall project objectives
· Ability to deliver high quality work, quickly, in a dynamic organization under time pressure
Please note we can only respond to shortlisted applicants.