Marketing & Communication Manager - Casablanca

Marketing - Communication / Publicité / RP - Secteur Assurance / Courtage

  • De 5 à 10 ans
  • 1 poste(s) sur Casablanca et région - Maroc
  • Bac +5 et plus

Organisation Flexibilité Ambition Extraversion Recherche de nouveauté

  • CDI
  • Poste avec Management
Publiée il y a 25 jours sur ReKrute.com - Postuler avant le 29/12/2021

Entreprise :

70 ans d’expérience et un maillage territorial des plus fins ont fait de Coface une référence dans l’assurance-crédit, la gestion des risques et l’économie mondiale. Les experts de Coface opèrent au cœur de l’économie mondiale, aidant ~50.000 clients à construire des entreprises performantes, dynamiques et en croissance dans 200 pays.
 
Avec une présence directe et indirecte dans 12 pays au Maghreb, en Afrique de l’Ouest et Centrale, Coface offre un dispositif unique d’accompagnement aux entreprises implantées dans la région pour les protéger contre le risque de défaillance financière de leurs clients.

L’assurance-crédit avec Coface, ce sont aussi des analyses des risques par pays, secteurs et sociétés pour aider nos clients à évaluer et prévenir au mieux les risques qu’ils sont amenés à prendre.

Avec Coface, nos client clients évoluent dans un univers plus sûr.

Poste :

As a Marketing & Communication Manager, your main responsibilities are :

Lead Generation & Customer Engagement:

  • Implement (new) tactics - webinars, media sponsorships, landing pages, campaigns, white paper promotions, etc - to fuel new business opportunities, as well as customer retention;
  • Analyze marketing campaigns contents, numbers, validate key learnings and insights to maximize lead generation ROI and best practice sharing across the MAWECA Region;
  • Support to distribution
  • Provide training material and/or train (sales, brokers, agents, partners…)
  • Support sales animation (Hunting days, brokers events…) as well as partnership development (i.e. white labels)
  • Procure print (brochures, stationary, gifts…);
  • Product&Client Interfaces
  • Initiate local/regional product development process in close cooperation with MAR Region and the Group;
  • Maintain expertise over the entire range of products for both Trade Credit Insurance and Business Information, being the entry point for sales questions on product providing key product information/training material (i.e. brochures, slides, videos, Q&A);
  • Clause book maintenence and localization;
  • Work on new customers interfaces releases for both Trade Credit Insurance & Business Information ensuring translation, test, training, communication & operational launch, managing bugs and improvements;

Quality Management&Client Research:

  • Ensure key performance indicators (i.e. NPS, CSat, etc..) are in place and reviewed for each entity of the Region;
  • Review/analyze available data sets to identify improvement areas (process, product, communication, etc) and support recommendations;
  • Competitors Intelligence
  • Plan and co-ordinate market research in cooperation with Group Marketing and Local Senior business leaders to assess competion marketing mix behaviour in order to prepare insights to be shared at local, regional and global level;

As Communication Mgr build, deliver and constantly develop Coface's communication strategy in order to enhance its public profile and impact in the credit insurance market as well as to ensure employees around the world have a broad understanding of the company, its strategy and purpose.

He/she implements the communication plan/budget for the country, agreed upon by the Regional Communication Manager (RCM) and the Country Manager, and the local CFO.

Corporate:

  • Define corporate communications strategy and actions plans, and ensure implementation worldwide, notably via Regional Communications Managers (RCM).

Profil recherché :

Bachelor’s degree in Marketing, Communications, with 5-7 years of B2B marketing experience preferrably in insurance or business information;

  • Excellent written and verbal communication skills both in French and English;
  • Proven experience developing marketing plans and campaigns;
  • Strong project management, multitasking, and decision-making skills;
  • Metrics-driven marketing mind with eye for creativity;
  • A proven ability to produce creative, memorable and highly engaging content in support of inbound and outbound marketing activities;
  • A proven track record of developing strategies and tactics to drive awareness and demand within specific target segments;
  • Demonstrated ability to work across functions, be a team player and thrive in a highly collaborative and matrixed environment

French-English-Arabic: Fluent
 

Adresse :

225 Bd d’Anfa

Traits de personnalité souhaités :

Organisation Flexibilité Ambition Extraversion Recherche de nouveauté

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