Fonction 1: Marketing
Fonction 2: Distribution (métiers de la)
Expérience requise : De 1 à 3 ans
Niveau d’études: Bac +3
Secteur d'activité : Distribution
Région : Casablanca et région
Publication : du 09/03/2021 au 09/05/2021
Type de formation: Master
Type de contrat : CDI
Pays : Maroc
Postes proposés : 1
Poste avec Management : Non

Marketing Analyst - Casablanca

Entreprise :

LC Waikiki Retail Company is a leading fashion retail company with a turnover of $ 3 billion. LC Waikiki’s journey started in France in 1988, continuing after 1997 as a Turkish brand under the umbrella of LC Waikiki Magazacilik Hizmetleri Ticaret A.S.

Today LC Waikiki trades in around 1056 stores in 47 countries, with the company’s philosophy that “Everyone Deserves to Dress Well” enabling people to enjoy accessible fashion through quality products at affordable prices.

There are nearly 3000 people working at LC Waikiki’s corporate office, more than 47,000 people in Turkey and abroad.

LC Waikiki aims to be the one of the 3 most successful ready-made clothing brands in Europe by 2023.

Poste :

Job Description:

• Observing, investigating and finding out the customer expectations, needs, preferences, style, shopping motivations of customers, understanding the insight of different 'personas',
• Performing customer segmentation for his/her store according to their clothing styles,
• Analyzing sales rankings to promote the correct merchandise and implementing visual merchandising activities to increase the sales potential to achieve maximum sales,
• Determining the ideal product mix of his/her store that fits perfectly to the periodical and occasional requirements,
• Following up the current trends to forecast the sales potential,
• Exploring, analyzing, determining and demanding the ideal product mix that should be in his/her store,
• Cooperate with HQ merchandising team,
• Evaluating and giving points (RANKS) to the future collections in terms of suitability of his/her store's customer needs, expectations/preferences.
                      

Profil recherché :

Required Qualifications:
Education & Language Skills


• BS / BA Degree is a plus
• Advanced English (written & verbal)

Professional Expertise

• Having experience as section manager or head of stockroom
• Fashion Retail experience or enthusiastic in marketing/ fashion retail career
• Passionate for Fashion & Trends
• Curious and ambitious to understand the customer insight
• Excellent customer service experience
• Strong track record of commerciality
• Having strong analytical and reasoning skills
• Results oriented and consistently showing your ability to develop yourself
• Agile & Able to adapt change at ease
• Having an ability to work in a matrix organization
• Exceptional communicator with great interpersonal skills and a passion for teamwork
• Strong with numbers as well as visual merchandising skills (the perfect balance between creative and analytical)
• Strong initiative & self-motivation
 

Adresse :