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Founded in 1986 and listed on the Casablanca Stock Exchange since 2008, the Moroccan Group LabelVie is a key economic player and a leader in mass distribution in Morocco.
In 2009, by signing the franchise agreement with the Carrefour Group, it gained access to its purchasing center to optimize and diversify its sourcing. It thus became the leading multi-format player in mass distribution in Morocco by operating Carrefour hypermarkets, Carrefour Market supermarkets, and the Atacadao hyper cash format.
The LabelVie Group presents a sustained development plan each year, thus strengthening its territorial presence with its 121 stores spread across 27 cities in the kingdom and its 3 logistics platforms. In 2020, it welcomed 50 million visitors and achieved a turnover of 11 billion dirhams.
Convinced that its success depends on the success of all its employees, the LabelVie Group is one of the leading private employers in Morocco, and places people at the center of all its concerns. Thus, more than 8,500 employees, including 30% women, work every day to make the LabelVie Group the leader in mass distribution in Morocco.
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Will to persuade Need for action Ambition
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