PRODUCT MANAGER H/F - Casablanca

Company :

Sothema, United Energies for Life.

      Sothema is a Moroccan pharmaceutical laboratory, specialized in manufacturing and selling medicines since 1976. With over 250 products made, Sothema represents 35 international partner laboratories among the world leaders in Research & Development.

      With an industrial tool at the forefront of innovation, Sothema benefits from recognized expertise that allows it to be the sole producer of insulin and eye drops in Morocco, and to position itself as a leader in the manufacturing of flexible bag serums and cephalosporins. Thanks to its sterile block units, Sothema also specializes in injectable pharmaceutical forms such as pre-filled syringes, ampoules, and injectable vials.

    Its injectable factory is the largest in Africa. Sothema's activities are certified in compliance with international quality (ISO) and manufacturing (BPF and GMP) standards: France, Belgium, Holland, Germany, Portugal...

Company culture :

Sothema operates within a performance-driven and competitive culture, where ambition, results orientation and customer focus are key priorities. This dynamic is closely balanced by a collaborative environment that promotes trust, teamwork and close leadership. The company also relies on a structured organization to ensure efficiency, quality and process consistency. An innovation component further complements this balance, supporting adaptability and continuous improvement.

Job :

As part of its development, SOTHEMA is recruiting a Product Manager based in Anfa. The person in this role will be responsible for defining and managing the marketing strategy for the medicines under their responsibility, to ensure their performance and development in the market.
They will work in a cross-functional environment, in collaboration with various internal teams and external partners.

Main tasks:

1. Development of product marketing strategy
Define product positioning in the market.
Develop the annual marketing plan and related actions.
Identify development and growth opportunities.

2. Market analysis and competitor monitoring
Conduct market research and analyze product performance.
Identify trends, healthcare professional needs, and market opportunities.
Ensure continuous competitor monitoring.

3. Development of promotional tools
Design, validate, and ensure regulatory compliance of promotional materials for field teams.

4. Support for sales teams
Train medical representatives on products, clinical studies, and key messages.
Participate in cycle meetings and sales seminars.
Provide the necessary tools for product promotion.
Monitor the effectiveness of field actions.

5. Ensure coordination between different stakeholders (medical, regulatory, sales, supply chain)
Ensure coordination and smooth communication between different departments.
Guarantee alignment of objectives and monitoring of cross-functional actions.
Contribute to resolving roadblocks and optimizing timelines and processes.

6. Budget management
Develop and monitor the marketing budget for products.
Optimize promotional investments and measure their performance

Required profile :

• Degree (Bac+4/5) in Marketing & Business, with a science background preferred.
• A minimum of 4 years of experience in a similar role is required.
• Knowledge of pharmaceutical marketing and the regulatory environment of medicines.
• Good scientific and medical understanding.
• Data analysis and performance management skills.
• Project management and cross-functional teamwork.
• Excellent communication and presentation skills, with bilingual proficiency

Head office address :

Desired personality traits :

Search for new things / novelty Extraversion Will to persuade Intuition / spontaneity Flexibility Involvement at work Ambition Organization