Company :

AN EMPLOYER OF CHOICE!

As Morocco's leading media publisher, Groupe Le Matin connects with its audience through strong brands and editorial content that spans from print to digital, including audio and video.

A leader in print media in Morocco with over 6 million copies distributed annually, the group has the highest national audience reach.

Groupe Le Matin also operates printing facilities over 26,000 m², dedicated to innovation in offset and digital printing with state-of-the-art machinery and printing techniques.

AN EMPLOYER THAT GROWS, WILL HELP YOU GROW...

Building on its history and firmly rooted in the present, the group also looks towards the future.

The culture of innovation permeates all group activities, a spirit of innovation and commitment to excellence shared by all employees.

Job :

Main Missions

1. Market Intelligence & Audience Strategy
   Conduct qualitative and quantitative studies on audiences, advertisers, and media trends
   Identify, define, and document the Group's target personas (readers, subscribers, B2B/B2C advertisers)
   Analyze usage behaviors across different platforms (web, mobile, social networks, print)
   Produce maps of priority market verticals for the Group's commercial development
   Maintain continuous competitive intelligence on the editorial and commercial offerings of local and international competitors
2. Offer Strategy & Pricing Modeling
   Lead the redesign of the advertising rate card and subscription offers in line with audience value
   Define and structure the Group's commercial offers (advertising packages, thematic offers, sponsored events)
   Formalize value propositions by market segment and platform
   Work with the Performance & Data Operator to align offers with actual performance metrics
   Conduct regular price benchmarks in the Moroccan market and comparable markets (Africa, French-speaking Europe)
3. Growth Strategy & Lead Generation
   Develop and implement strategies for generating qualified B2B leads (advertisers, institutional partners)
   Define strategies for acquiring and retaining B2C audiences (subscriptions, newsletters, communities)
   Co-create conversion funnels and user journeys with the Performance & Data Operator
   Identify co-marketing opportunities and synergies between the Group's various titles and platforms
4. Cross-functional Marketing Project Management
   Coordinate marketing projects involving multiple Group entities (new product launches, rebranding, offer extensions)
   Write marketing briefs for service providers and internal teams
   Define and track marketing KPIs (conversion rate, acquisition cost, lifetime value, NPS)
   Present results and recommendations to the Marketing Manager and Business Management

Required profile :

Profile Sought

Marketing Skills

• Mastery of market research methodologies (qualitative and quantitative)
• Experience in persona creation and market segmentation
• Skills in developing pricing structures and offer modeling
• Data-driven mindset: reading and interpreting marketing dashboards
• Knowledge of CRM tools and marketing automation platforms
• Proficiency in presentation and reporting tools (PowerPoint, Canva, and Trello)

Education & Experience

• Master's degree (Bac+5) in marketing, management, economic sciences, or business school
• 3 to 5 years of experience in strategic marketing, ideally in media, digital, or creative industries
• Experience in a consulting firm or strategic agency is a plus
• Ability to work in a cross-functional project mode with multiple stakeholders
• Leadership, synthesis skills, and decision-making ability in an uncertain environment

Languages

• Trilingual: French, Arabic, English (spoken and written)

Strategy & Offer

• Personas & Market
• B2B/B2C Growth

Head office address :

Desired personality traits :

Search for new things / novelty Extraversion Flexibility Ambition Organization