Customer Experience Coordinator LSM - Casablanca

Company :

McDonald's Morocco is a 100% Moroccan company. Our mission is to offer a pleasant, easy, and friendly experience for all Moroccans for over 30 years.

Our brand now has 81 restaurants in 26 cities, with more than 5,000 employees committed to offering the best experience to our customers.

The acceleration of our development plan is accompanied by a recruitment, integration, training, and career development strategy within a framework that promotes diversity, equity, inclusion, and the safety of our employees.

We all evolve together in a caring work environment driven by the values: service, inclusion, integrity, community, and family.

Whether it's a first professional experience or a new experience, McDonald's Morocco is very committed to making it pleasant and beneficial in terms of learning and growth for its young talents. 

Company culture :

McDonald’s Morocco is built on a cooperative culture that values people, teamwork and mutual support. A close management approach encourages guidance, empowerment and collective commitment. This collaborative foundation is complemented by a strong performance-driven mindset, focused on results and customer satisfaction. It operates within a well-structured organizational framework that ensures efficiency, quality and consistency, with innovation playing a more focused supporting role.

Job :

• Act as a liaison between the Marketing department and the restaurant. Ensuring smooth information flow in both directions, through regular reporting and meetings with the LSM team.

• Analyze and deeply understand the restaurant's local area and its KPIs, while working closely with the Store Manager, to map the catchment area, identify traffic generators, points of interest, competitors, and potential partnerships with the different stakeholders in the local area. (clarify the external part,)

• Establish the restaurant's LSM plan and its budget in close collaboration with the Store Manager, the Field Service team, and the LSM team during the Business Acceleration Session to define the restaurant's annual plan and ensure its success.

• Plan the schedule of local restaurant activities and promotions, and ensure the good execution of national campaigns.

• Ensure good visibility of the restaurant (Posters, Signs, Totems…) and check the good presentation/display of POP materials and content inside and outside the restaurant.

• Ensure the successful launch of marketing campaigns under the supervision of the Store Manager and the LSM manager and ensure that new products are visible to the customer 

• Communicate the offers and objectives of the campaign to the Front team and ensure good marketing of them under the supervision of the Store Manager and the LSM team.

• Collect customer feedback during the launch and report it to the CX and LSM teams.

• Manage stocks and LSM materials.

• Continuously evaluate performance and identify opportunities for improvement at each level of the local store marketing priority pyramid.

Required profile :

Holder of a Bachelor's degree (Bac+4) or higher, or equivalent; training in marketing, commerce, or tourism is desirable. Minimum 2 years of experience in a similar role is desirable.
Excellent communication and interpersonal skills, good command of the French language, both spoken and written; English desirable.
Good command of the Office suite (Word, Excel, PowerPoint)
Organizational skills and team spirit to work collaboratively with restaurant staff.
Highly developed organizational skills;
Autonomy, initiative, and a high sense of responsibility;
Versatility and flexibility; Keen sense of customer service and impeccable professional ethics;
 

Head office address :

Desired personality traits :

Search for new things / novelty Extraversion Ambition Flexibility Organization