Head Of Marketing & Customer Intelligence
- Casablanca

Company :

KITEA Group is a leading player in the furniture and decoration sector in Morocco for over 30 years. We operate throughout Morocco with the largest network of owned stores. Our dedication to quality, innovation, and excellent customer service is constant. Our products, combining avant-garde design, proven durability, and competitive pricing, are designed to meet all preferences and needs. At KITEA, we are always aware of changes, and we constantly anticipate and adapt to the needs of our various markets. By combining our iconic brands KITEA and KITEA KITCHEN with our exclusive international partnerships ROCHE BOBOIS, ASHLEY HomeStore, and CASA Shop, our ambitions are clear. Through the strength of our brands, we are expanding beyond our borders and aim to become the #1 reference player on the African continent.

Our recent achievements: 

In November 2023, we unveiled our new state-of-the-art store covering over 10,000 m² in our Viva Park center in Casablanca, with an investment of over 270 million dirhams. In April 2023, it was the turn of KITEA Géant Agadir to open its doors in our shopping center, spanning over 42,000 m² of commercial space. The new generation of KITEA Géant? Nothing less than the largest furniture stores in Morocco. With numerous stores already under our belt, we plan to open more in 2024 in Casablanca, Kénitra, Laayoune, and Tétouan. We have also expanded our international presence with openings in Kenya in 2022 and Ghana in 2023. We also have the largest logistics center in Morocco to support our growth, and in the same vein, our headquarters has doubled in size (from 1,000 m² to 2,000 m²).

The talents we are looking for:

We are expanding our family by recruiting talents who share our values: Passion, Leadership, Innovation, Integrity, and Transparency. If you identify with these values and have boundless ambitions, join us. We are looking for profiles for our Purchasing, Marketing, and E-Commerce teams, as well as across all our support functions and of course in our stores, at all experience levels.

Why join us:

We are not just a company; we are a certified "Best Place to Work" organization. Well-being at work is at the heart of our priorities, and we are committed to maintaining our high standards. We value your skills, your experience, and your mindset. Our culture is based on diversity, inclusion, open communication, and transparency. At KITEA, we invest in our employees and offer a supportive environment to develop your ideas, in a spirit of trust, respect, and teamwork. Our goal: to attract and retain the best talent.

Company culture :

Kitea is characterized by a corporate culture centered on collaboration, where teamwork, trust and strong human relationships play an essential role. The company promotes close leadership that supports employee engagement, accountability and development. This collaborative foundation is strengthened by an openness to innovation, encouraging agility, creativity and adaptation to market changes. It also relies on a structured organization and a performance-oriented mindset, ensuring efficiency, reliability and a focus on results.

Job :

The Head of Marketing & Customer Intelligence defines and leads the Group's marketing strategy, relying on a deep understanding of customers, the market, and data. They are responsible for developing marketing strategies, product offering development, analyzing customer behavior, customer loyalty, and optimizing commercial performance.
They ensure the customer is at the center of strategic decisions by transforming data into growth and innovation drivers.
Main missions
Marketing Strategy
Define and lead the Group's marketing strategy.
Develop the annual marketing plan in line with commercial objectives.
Develop the positioning and image of the different brands.
Identify growth and diversification opportunities.
Define marketing priorities by channel and customer segment.
Customer Intelligence
Develop the customer knowledge strategy (Customer Insights).
Structure and utilize customer data to improve decision-making.
Segment customers based on purchasing behavior, needs, and customer value.
Conduct market research and competitive analyses.
Identify consumer trends and market evolutions.
CRM & Loyalty
Define the CRM strategy.
Develop loyalty programs.
Lead relationship marketing campaigns.
Optimize the customer lifecycle.
Improve customer retention and value (Customer Lifetime Value).
Performance Marketing
Define campaign performance objectives.
Track marketing performance indicators.
Measure the return on investment (ROI) of marketing actions.
Optimize marketing budgets.
Commercial Development
Support sales teams in traffic generation operations.
Develop commercial animation plans.
Collaborate with Retail, Digital, and E-commerce teams.
Participate in the omnichannel strategy.
Data & Business Intelligence
Build marketing dashboards.
Develop predictive analyses.
Produce strategic recommendations based on data.
Ensure the quality of marketing data.
Innovation
Identify new consumer trends.
Develop new marketing concepts.
Implement customer-oriented innovation projects.
Ensure continuous competitive monitoring.
Management
Supervise Marketing, CRM, Customer Insights, and Data Marketing teams.
Develop employee skills.
Manage partner agencies and research institutes.
Manage the marketing budget.

Required profile :

Master's degree (Bac +5) in Marketing, Business, Business Analytics, Statistics, or equivalent.
Minimum 10 years of experience in marketing, including at least 5 years in a managerial role.
Experience in retail, mass distribution, e-commerce, or consumer goods.
Experience in CRM, data analysis, and strategic marketing.
Solid understanding of customer journeys and commercial performance.
Required skills
Technical
Strategic Marketing
Customer Intelligence
Customer Insights
CRM
Loyalty
Market Research
Competitive Analysis
Consumer Analytics
Data Marketing
Business Intelligence
Performance Marketing
Trade Marketing
Omnichannel Marketing
Customer Segmentation
Budget Management
Project Management

Head office address :

Desired personality traits :

Search for new things / novelty Extraversion Flexibility Ambition Organization