Head Of Retail Experience & Activation - Casablanca

Company :

KITEA Group is a leading player in the furniture and decoration sector in Morocco for over 30 years, operating throughout Morocco with the largest network of owned stores. Our dedication to quality, innovation, and customer service excellence is constant. Our products, combining avant-garde design, proven durability, and competitive pricing, are designed to meet all preferences and needs. At KITEA, we are always aware of changes, we anticipate and constantly adapt to the needs of our various markets. By combining our iconic brands KITEA and KITEA KITCHEN with our exclusive international partnerships ROCHE BOBOIS, ASHLEY HomeStore, and CASA Shop, our ambitions are clear. Through the strength of our brands, we are expanding beyond our borders and aim to become the #1 reference player on the African continent.

Our recent achievements:

In November 2023, we unveiled our latest generation store over 10,000 m² in our Viva Park center in Casablanca, with an investment of over 270 million dirhams. In April 2023, it was KITEA Giant Agadir's turn to open its doors in our shopping center, covering over 42,000 m² of commercial space. The new generation of KITEA Giant? Nothing less than the largest furniture stores in Morocco. With many stores already under our belt, we plan to unveil more openings in 2024 in Casablanca, Kenitra, Laayoune, and Tetouan. We have also expanded our international presence with establishments in Kenya in 2022 and Ghana in 2023. We also have the largest logistics center in Morocco to support our growth and, in the same vein, our headquarters have doubled in size (from 1,000 m² to 2,000 m²).

The talents we are looking for:

We are expanding our family by recruiting talents who share our values: Passion, Leadership, Innovation, Integrity, and Transparency. If you identify with these values and have boundless ambitions, join us. We are looking for profiles for our Purchasing, Marketing, E-Commerce teams, as well as across all our support functions and of course in our stores, at all experience levels.

Why join us:

We are not just a company, we are a certified "Best Place to Work" organization. Well-being at work is at the heart of our priorities and we are committed to maintaining our high standards. We value your skills, your experience, and your mindset. Our culture is based on diversity, inclusion, open communication, and transparency. At KITEA, we invest in our employees and offer a supportive environment to develop your ideas, in a spirit of trust, respect, and teamwork. Our goal: to attract and retain the best talent.

Company culture :

Kitea is characterized by a corporate culture centered on collaboration, where teamwork, trust and strong human relationships play an essential role. The company promotes close leadership that supports employee engagement, accountability and development. This collaborative foundation is strengthened by an openness to innovation, encouraging agility, creativity and adaptation to market changes. It also relies on a structured organization and a performance-oriented mindset, ensuring efficiency, reliability and a focus on results.

Job :

The Head of Retail Experience & Activation is responsible for the design, deployment, and continuous improvement of the in-store customer experience. They will lead commercial and marketing activations to enhance the attractiveness of points of sale, stimulate traffic, maximize sales, and ensure a customer experience consistent with the brand's positioning.
They work closely with the Marketing, Retail, Merchandising, E-commerce, and Operations teams to create differentiating omnichannel experiences.
Main missions
Retail Experience Strategy
Define the in-store customer experience strategy.
Develop an immersive and differentiating shopping experience.
Ensure consistency of customer experience across the entire network.
Identify consumer expectations and propose innovations.
Implement in-store experience standards.
Retail Activation
Develop the annual commercial activation calendar.
Lead collection launches.
Organize commercial promotions.
Design seasonal operations (Ramadan, Eid, Back to School, Black Friday, Sales, etc.).
Develop in-store event experiences.
Implement traffic generation campaigns.
Visual Merchandising Experience
Define customer journeys.
Optimize display areas.
Develop ambiance and decoration concepts.
Supervise product displays.
Ensure Visual Merchandising consistency.
Omnichannel
Ensure consistency between physical stores and digital channels.
Develop omnichannel journeys.
Participate in Click & Collect projects.
Improve the in-store digital experience.
Performance Analysis
Measure activation performance.
Analyze customer behavior.
Identify improvement levers.
Monitor customer experience KPIs.
Conduct benchmarks.
Project Management
Lead retail innovation projects.
Coordinate partner agencies.
Manage activation budgets.
Supervise event providers.
Management
Lead the Retail Activation teams.
Develop employee skills.
Coordinate Marketing, Retail, and VM teams.
Lead steering meetings.

Required profile :

Master's degree (Bac +5) in Marketing, Business, Retail Management, or equivalent.
Minimum 8 years of experience in retail, including at least 3 years in a management position.
Experience in the furniture, decoration, fashion, or specialized mass retail sectors.
Experience in managing omnichannel projects.
Strong sensitivity to customer experience.
Required skills
Technical
Retail Management
Customer Experience (CX)
Retail Marketing
Trade Marketing
Marketing Activation
Visual Merchandising
Merchandising
Event Management
Consumer Insights
Omnichannel
Project Management
Data Analysis
Budget Management
 

Head office address :

Desired personality traits :

Search for new things / novelty Extraversion Flexibility Ambition Organization