Programmatic Trader / Programmatic Buying Expert (M/F) - Casablanca

Company :

A key player in insurance brokerage, HEOMI has been building insurance programs for individuals, self-employed workers, and businesses for over 25 years.

A French leader in online insurance product distribution and a pioneer in this field, HEOMI is resolutely focused on digital.

Our strength lies in being part of the FINARE GROUP, which has built its expertise on strong know-how, enabling the Group's companies to operate across the entire value chain, particularly in insurance and savings.

The FINARE Group in a few words: over 1350 employees spread across 3 countries (France, Luxembourg, Morocco), 3 business lines (insurance, wealth management, services).

Regularly ranked among the top 10 best wholesale insurance brokers, HEOMI has been constantly growing since its creation, and we don't plan on stopping there! Our ambition: to become the number 1 in insurance brokerage!

Our values: Commitment, Performance, Innovation, Human Capital. If you resonate with our values, then we are likely to get along!

Discover the testimonial of Houda Laarif, HR Manager at ECA Assurances in the magazine Challenge Maroc by clicking here: https://bit.ly/4tOnPfR

Company culture :

HEOMI is characterized by a culture strongly focused on performance and competitiveness, where ambition, challenge and customer orientation are key drivers of success. This dynamic is complemented by a collaborative dimension, promoting trust, empowerment and close managerial support. The company also integrates a more moderate innovation component, encouraging initiative and adaptability. Finally, a less dominant organizational dimension provides a structuring framework to support efficiency.

Job :

As part of the development of our Programmatic department, we are recruiting a programmatic buying expert in Casablanca.

Your missions
• Design, activate, and optimize programmatic display, native, and video campaigns via DSPs (DV360, The Trade Desk, Xandr, or equivalent) in the French market
• Manage performance at CPL/CPA: bidding, budget pacing, frequency capping, inventory arbitrage, continuous optimization towards profitability KPIs (CPL, CVR, ROAS, margin)
• Build and refine audience strategies: 1st/3rd party segments, contextual targeting, lookalikes, retargeting, leveraging post-cookie signals
• Manage deals: open auction, PMP, preferred, and private marketplace deals with premium SSPs and publishers
• Ensure media quality: brand safety, viewability, anti-fraud (IAS, DoubleVerify, MOAT, or equivalent), whitelists/blacklists
• Handle tracking and measurement: tagging plans, server-side conversions, attribution, decision-oriented reporting to the acquisition management team
• Collaborate with creative and data teams (Lyon + Casablanca) on formats, landing pages, and A/B tests
 

Required profile :

• 3 years minimum of operational experience in programmatic trading (trading desk, media agency, publisher, or advertiser)
• Advanced mastery of at least one major DSP: DV360, The Trade Desk, Xandr, Amazon DSP, or StackAdapt
• Solid understanding of the programmatic ecosystem: RTB, header bidding, SSPs, ad exchanges, deal IDs, media quality measurement
• Strong data-driven mindset: comfortable with bidding logic, attribution models, GA4, Excel/Sheets
• Experience in lead generation or in finance/insurance verticals is a significant plus
• Fluent French required (target market: France); professional English appreciated (interfaces and platform support)
• Autonomy, rigor, results-oriented

What we offer:

• Attractive and evolving compensation: competitive base salary + performance-based bonus
• Real and significant budgets from the start, direct DSP management - no micro-account management
• A well-equipped environment: AI stack, proprietary dashboards, structured optimization processes
• A dual Lyon/Casablanca culture with rapid development prospects (potential lead of the programmatic department)
• Continuous training on market evolutions: cookieless, curation, CTV, retail media
 

To apply: send CV + 2-3 examples of programmatic campaigns managed (platforms, budgets, KPIs before/after)

Head office address :

Desired personality traits :

Search for new things / novelty Flexibility Organization