Media, Content & Retail Marketing Manager Mercedes-Benz M/F - Casablanca

Company :

Auto Nejma is a long-standing and major player in the automotive sector in Morocco.

Official representative of the Mercedes-Benz, BYD, Smart, and Denza brands, we operate through a national network covering several strategic cities in the Kingdom.

With recognized expertise in Passenger Cars, Commercial Vehicles, Heavy Goods Vehicles, After-Sales, and Spare Parts activities, we place operational excellence, customer satisfaction, and sustainable performance at the heart of our strategy.

Our organization relies on:

• A national multi-site network
• International manufacturer standards
• A performance-oriented culture and continuous improvement
• An HR policy focused on talent development and internal mobility

At Auto Nejma, we believe that collective performance is based on the commitment, competence, and service mindset of our teams.

Joining Auto Nejma means joining a structured, ambitious, and transforming group, offering real career development prospects in a demanding and stimulating professional environment.

Company culture :

Job :

As part of the Passenger Car & Commercial Vehicle Marketing Department, you will define, develop, and manage the content, media, and Retail Marketing strategies for Mercedes-Benz and its associated sub-brands.

You will contribute to the brand's image, the development of products and services, and lead generation by deploying 360° communication strategies aligned with the premium standards of Mercedes-Benz.

Your responsibilities:

• Define and deploy content strategies adapted to different brands, products, services, and target audiences.
• Manage communication budgets, media purchases, and monitor campaign performance and ROI.
• Ensure media coverage and promotion of brands and products on digital channels and social networks, in collaboration with Product Managers.
• Oversee sales support tools and point-of-sale materials.
• Organize and manage brand events: product launches, trade shows, press conferences, exhibitions, and special operations.
• Supervise relationships with agencies and external service providers.
• Develop and implement a lead generation, nurturing, and lead scoring strategy to feed the sales pipeline.
• Manage the development and evolution of marketing automation tools, ensuring their consistency with marketing actions.
• Monitor, analyze, and evaluate the performance of marketing actions through KPIs and propose necessary optimization actions.
• Conduct ongoing monitoring of market trends, digital innovations, and competitor activities.

Required profile :

• Master's degree (Bac+5) in Marketing, Communication, Business School, or equivalent.
• You have at least 5 years of experience in a similar role, ideally gained within an agency, advertiser, or international brand operating in a premium, retail, or omnichannel environment.
• You have solid experience in media space buying, event organization, and marketing automation.
• You master 360° communication levers, online and offline media, social networks, content strategy, and lead generation.
• You have a strong sensitivity to premium brands and their image challenges.
• You are autonomous, organized, proactive, and comfortable with managing cross-functional projects.
• You are autonomous, available, and comfortable in demanding and changing environments with different levels of interlocutors.
• You have a good command of French and English.

Head office address :

Desired personality traits :

Search for new things / novelty Creativity Extraversion Need for objectivity Flexibility Need for autonomy Ambition Organization