Digital Marketing & Lead Generation Specialist - Casablanca

Company :

WOW7H24 is a Moroccan company based in Casablanca, specialized in telecommunication digital solutions and offshoring.

Founded in 2019, it currently has over 200 employees and continues to grow by attracting new talents to strengthen its expertise and innovate in its services.

At WOW7H24, we believe that our success relies primarily on our teams. Every new talent who joins us becomes an essential piece of our puzzle, helping to build a stimulating, collaborative environment focused on excellence.

We are currently looking for passionate, ambitious individuals ready to take on challenges, to complete our team and write the next chapter of our development together.

Job :

As part of our business development, we are looking for a Digital Marketing and Lead Generation Specialist capable of designing, managing, and optimizing acquisition campaigns to generate qualified prospects for various projects and business sectors.

The ideal candidate masters the main digital marketing channels and has a strong focus on performance, acquisition, and results analysis.

Your main tasks

• Design and implement lead generation strategies.
• Create, launch, and optimize digital advertising campaigns.
• Manage campaigns on various platforms: Meta, Google, and other relevant channels.
• Participate in the creation and optimization of landing pages and conversion funnels.
• Implement performance tracking and measurement systems.
• Daily monitoring of key indicators: number of leads, cost per lead, conversion rate, lead quality, etc.
• Analyze the performance of different campaigns and identify areas for improvement.
• Conduct tests and experiments to continuously improve results.
• Collaborate with sales and operations teams to analyze the quality of generated leads.
• Participate in defining new digital acquisition strategies.
• Stay updated on new trends and opportunities in digital marketing.

Required profile :

Profile sought

• Degree in digital marketing, communication, or a similar field.
• Proven experience in managing digital advertising campaigns and lead generation.
• Good command of Meta Ads and Google Ads.
• Experience in generating leads through landing pages and forms.
• Good understanding of conversion funnels and the customer journey.
• Ability to analyze data and make performance-based decisions.
• Proficiency in major tracking and analysis tools: Google Analytics, pixels, tracking tools, CRM, etc.
• Analytical mindset, creativity, and strong results orientation.
• Autonomy and ability to manage multiple campaigns simultaneously.

Head office address :

Desired personality traits :

Search for new things / novelty Extraversion Flexibility Ambition Organization