Head of Offer & Performance Department
- CASABLANCA
Sales - Secteur Distribution
- Senior (5 to 10 years)
- 1 job(s) in Casablanca and region - Morocco
- Master or PhD Minimum
Will to persuade Extraversion Intuition / spontaneity Ambition Search for new things / novelty
- Permanent contract
- Teleworking : No
Company :
Created in 1986 and listed on the Casablanca Stock Exchange since 2008, the Moroccan group LabelVie is a benchmark economic player and a leader in mass distribution in Morocco.
In 2009, by signing the franchise agreement with the Carrefour Group, it gained access to its purchasing center to optimize and diversify its sourcing. It thus became the first multi-format player in mass distribution in Morocco by operating Carrefour hypermarkets, Carrefour Market supermarkets, and the Atacadao hyper cash format.
Each year, the LabelVie Group presents a sustained development plan, thereby strengthening its territorial presence with its 121 stores across 27 cities in the kingdom and its 3 logistics platforms. In 2020, it welcomed 50 million visitors and achieved a turnover of 11 billion dirhams.
Convinced that its success depends on the success of all its employees, the LabelVie Group is one of the leading private employers in Morocco and places people at the center of all its concerns. Thus, more than 8,500 employees, including 30% women, work every day to make the LabelVie Group the leader in mass distribution in Morocco.
Join an ambitious group that believes in challenges, creating added value, and social commitment!
Company culture :
Groupe Label'Vie - Carrefour is characterized by a culture strongly rooted in collaboration, where people, teamwork, and supportive leadership play a central role. The company promotes a collaborative environment built on trust, accountability, and talent development, enabling employees to contribute fully to collective success. This people-centered approach is complemented by a strong focus on performance, encouraging achievement and results-driven excellence, as well as a structured organization that ensures efficiency and service quality. Innovation further strengthens this balance by fostering adaptability and continuous improvement. Together, these dimensions create a dynamic, engaging, and high-performing workplace.
Job :
As part of the development of our activity, we are recruiting a Head of Offer & Performance Department to lead the offer strategy, analyze commercial performance, and support decision-making to ensure sustainable and profitable business growth.
Your main responsibilitiesLeading the offer and performance
- Define and implement the offer strategy in line with commercial objectives and customer expectations.
- Ensure the monitoring and optimization of performance indicators (turnover, margin, average basket, retention rate, product availability, profitability, etc.).
- Identify growth levers and recommend actions to improve performance.
- Lead profitability analyses by category, assortment, geographical area, or customer segment.
Analysis and decision support
- Provide management with strategic analyses to guide commercial decisions.
- Build and develop steering dashboards and decision-support tools.
- Measure the impact of commercial actions, promotions, and offer evolutions.
- Develop performance forecasting and monitoring models.
Management and cross-functional coordination
- Supervise and develop teams responsible for performance analysis and offer management.
- Lead steering committees and ensure the follow-up of action plans with various stakeholders.
- Collaborate closely with commercial, operations, customer relations, product, and finance teams to align business priorities.
- Ensure the reliability of data and the quality of reports provided to managers.
Continuous improvement
- Identify opportunities to optimize steering processes and tools.
- Contribute to business transformation and digitalization projects.
- Implement best practices for performance monitoring and offer management.
- Master's degree (Bac+5) in Business School, Engineering, Finance, Data Analytics, Supply Chain, or equivalent.
- Minimum 8 to 10 years of experience in functions related to commercial performance, category management, offer management, or business steering, ideally in the FMCG, Retail, or Distribution sector.
- Strong command of data analysis and reporting tools (advanced Excel, Power BI, or equivalent).
- Strong analytical, synthesis, and decision-making skills.
- Proven experience in team management and cross-functional project management.
- Excellent communication and influencing skills.
- Results-oriented, leadership, and strong ability to thrive in a dynamic environment.
- Participate in the creation and optimization of a high-growth potential business.
- Play a key role in the company's strategic decisions.
- Evolve in a stimulating environment where data and performance are at the heart of value creation.
Required profile :
Leading the offer and performance
- Define and implement the offer strategy in line with commercial objectives and customer expectations.
- Ensure the monitoring and optimization of performance indicators (turnover, margin, average basket, retention rate, product availability, profitability, etc.).
- Identify growth levers and recommend actions to improve performance.
- Lead profitability analyses by category, assortment, geographical area, or customer segment.
Analysis and decision support
- Provide management with strategic analyses to guide commercial decisions.
- Build and develop steering dashboards and decision-support tools.
- Measure the impact of commercial actions, promotions, and offer evolutions.
- Develop performance forecasting and monitoring models.
Management and cross-functional coordination
- Supervise and develop teams responsible for performance analysis and offer management.
- Lead steering committees and ensure the follow-up of action plans with various stakeholders.
- Collaborate closely with commercial, operations, customer relations, product, and finance teams to align business priorities.
- Ensure the reliability of data and the quality of reports provided to managers.
Continuous improvement
- Identify opportunities to optimize steering processes and tools.
- Contribute to business transformation and digitalization projects.
- Implement best practices for performance monitoring and offer management.
- Master's degree (Bac+5) in Business School, Engineering, Finance, Data Analytics, Supply Chain, or equivalent.
- Minimum 8 to 10 years of experience in functions related to commercial performance, category management, offer management, or business steering, ideally in the FMCG, Retail, or Distribution sector.
- Strong command of data analysis and reporting tools (advanced Excel, Power BI, or equivalent).
- Strong analytical, synthesis, and decision-making skills.
- Proven experience in team management and cross-functional project management.
- Excellent communication and influencing skills.
- Results-oriented, leadership, and strong ability to thrive in a dynamic environment.
Head office address :
Route nationale 1km 3.5 douar Oulad Othman- SKHIRAT
Desired personality traits :
Will to persuade Extraversion Intuition / spontaneity Ambition Search for new things / novelty
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