Regional Manager H/F - Casablanca

Distribution / Retail - Secteur Distribution

  • Senior (5 to 10 years)
  • 1 job(s) in Casablanca and region - Morocco
  • Master or PhD Minimum

Organization Respect of the rules Involvement at work Search for new things / novelty

  • Permanent contract
  • Teleworking : No
Posted 7 days ago on ReKrute.com - Apply before 25/10/2026

Company :

Created in 1986 and listed on the Casablanca Stock Exchange since 2008, the Moroccan group LabelVie is a key economic player and a leader in large-scale retail in Morocco.

In 2009, by signing a franchise agreement with the Carrefour Group, it gained access to its purchasing center to optimize and diversify its sourcing. It thus became the first multi-format player in large-scale retail in Morocco by operating Carrefour hypermarkets, Carrefour Market supermarkets, and the Atacadao hyper cash format.

Each year, the LabelVie Group presents a sustained development plan, thereby strengthening its territorial presence with its 121 stores spread across 27 cities in the kingdom and its 3 logistics platforms. In 2020, it welcomed 50 million visitors and achieved a turnover of 11 billion dirhams.

Convinced that its success depends on the success of all its employees, the LabelVie Group is one of the first private employers in Morocco and places people at the center of all its concerns. Thus, over 8,500 employees, 30% of whom are women, work every day to make the LabelVie Group the leader in large-scale retail in Morocco.

Join an ambitious group that believes in challenges, creating added value, and social commitment!

Company culture :

Groupe Label'Vie - Carrefour is characterized by a culture strongly rooted in collaboration, where people, teamwork, and supportive leadership play a central role. The company promotes a collaborative environment built on trust, accountability, and talent development, enabling employees to contribute fully to collective success. This people-centered approach is complemented by a strong focus on performance, encouraging achievement and results-driven excellence, as well as a structured organization that ensures efficiency and service quality. Innovation further strengthens this balance by fostering adaptability and continuous improvement. Together, these dimensions create a dynamic, engaging, and high-performing workplace.

Job :

A major player in large-scale retail, LABELVIE is looking for a Regional Manager H/F to manage the performance of a group of stores, ensuring the achievement of commercial, human, and operational objectives.

Your main missions

Support store performance

  • Monitor performance indicators for your area and analyze results.
  • Identify areas for improvement and propose appropriate action plans.
  • Support stores in achieving their commercial and operational goals.

Deploy the brand's strategy

  • Participate in the implementation of strategic directions within your region.
  • Ensure the proper application of commercial policies, procedures, and brand standards.
  • Monitor regional actions and projects.

Support field teams

  • Advise and support store managers and supervisors in their daily activities.
  • Participate in the development of team skills through coaching and sharing best practices.
  • Contribute to the promotion of a culture of performance and continuous improvement.

Ensure quality of execution

  • Conduct regular store visits to ensure compliance with standards.
  • Ensure the quality of the customer experience, product availability, and proper execution of commercial operations.
  • Guarantee the application of internal procedures and safety and hygiene rules.

Required profile :

Profile Sought:

  • Higher education, Bachelor's degree +4/5 (Business school, Master's degree, or equivalent).
  • Successful experience in multi-site management or in managing one or more stores in Large Retail, Retail, GMS, or FMCG.
  • Good command of commercial and operational performance indicators.
  • Field-oriented with a strong results focus.
  • Ability to support, unite, and develop teams.
  • Proficiency with management and analysis tools.

Head office address :

Route nationale 1km 3.5 douar Oulad Othman- SKHIRAT

Desired personality traits :

Organization Respect of the rules Involvement at work Search for new things / novelty

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