External Communications Manager - Casablanca
Marketing / ebusiness - Secteur Distribution
- Mid Level (3 to 5 years)
- 1 job(s) in Casablanca and region - Morocco
- Master or PhD Minimum
Flexibility Extraversion Organization Ambition Search for new things / novelty
- Permanent contract
- Teleworking : No
Company :
Founded in 1986 and listed on the Casablanca Stock Exchange since 2008, the Moroccan Group LabelVie is a key economic player and a leader in mass retail in Morocco.
In 2009, by signing a franchise agreement with the Carrefour Group, it gained access to its purchasing center to optimize and diversify its sourcing. It thus became the first multi-format player in mass retail in Morocco by operating Carrefour hypermarkets, Carrefour Market supermarkets, and the Atacadao hyper cash format.
The LabelVie Group presents a sustained development plan each year, thus strengthening its territorial presence with its 121 stores spread across 27 cities in the kingdom and its 3 logistics platforms. In 2020, it welcomed 50 million visitors and achieved a turnover of 11 billion dirhams.
Convinced that its success comes through the success of all its employees, the LabelVie Group is one of the leading private employers in Morocco, and places people at the center of all its concerns. More than 8,500 employees, including 30% women, work every day to make the LabelVie Group the leader in mass retail in Morocco.
Join an ambitious group that believes in challenges, added value creation, and social commitment!
Company culture :
Groupe Label'Vie - Carrefour is characterized by a culture strongly rooted in collaboration, where people, teamwork, and supportive leadership play a central role. The company promotes a collaborative environment built on trust, accountability, and talent development, enabling employees to contribute fully to collective success. This people-centered approach is complemented by a strong focus on performance, encouraging achievement and results-driven excellence, as well as a structured organization that ensures efficiency and service quality. Innovation further strengthens this balance by fostering adaptability and continuous improvement. Together, these dimensions create a dynamic, engaging, and high-performing workplace.
Job :
Missions:
Define and implement the external communication plan in line with the company's strategy.
Support store openings and coordinate actions related to official inaugurations.
Design and deploy 360° communication initiatives to promote the company's projects, offers, and initiatives.
Develop and maintain relationships with the media (print, radio, television, digital) to ensure positive media coverage.
Organize press conferences, interviews, press briefings, and other media events.
Ensure coordination of communication actions with various internal and external stakeholders.
Develop and lead the social media presence strategy, adapting content to different audiences and platforms.
Oversee the production of institutional and promotional content (press releases, articles, videos, digital materials, etc.).
Ensure consistency of the brand image across all communication channels.
Maintain continuous monitoring of communication trends, media, and market best practices.
Required profile :
Profile sought:
Bachelor's degree or Master's degree in Communication, Marketing, Public Relations, or equivalent.
Significant experience in a similar role in external communications, press relations, or corporate communications.
Excellent command of institutional communication techniques and media relations.
Very good writing skills in French and Arabic. English is an asset.
Good knowledge of the digital ecosystem and social networks.
Experience in event organization and communication project management.
Excellent interpersonal skills and ability to interact with diverse stakeholders.
Head office address :
Route nationale 1km 3.5 douar Oulad Othman- SKHIRAT
Desired personality traits :
Flexibility Extraversion Organization Ambition Search for new things / novelty
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