Mohammed VI Polytechnic University is an institution dedicated to research and innovation in Africa and aims to position itself among world-renowned universities in its fields The University is engaged in economic and human development and puts research and innovation at the forefront of African development. A mechanism that enables it to consolidate Morocco’s frontline position in these fields, in a unique partnership-based approach and boosting skills training relevant for the future of Africa. Located in the municipality of Benguerir, in the very heart of the Green City, Mohammed VI Polytechnic University aspires to leave its mark nationally, continentally, and globally.
UM6P – Université Mohammed VI Polytechnique se caractérise par une culture fortement orientée innovation, où la créativité, l’expérimentation et l’audace intellectuelle constituent des piliers essentiels. L’université encourage l’initiative, l’ouverture d’esprit et l’autonomie, dans un environnement stimulant tourné vers la recherche, l’entrepreneuriat et l’impact. Cette dynamique innovante est enrichie par une dimension coopérative solide, valorisant la collaboration, le partage des savoirs et le développement humain. Une orientation vers la performance et l’excellence complète l’ensemble, tandis que les processus formels restent volontairement plus légers pour préserver l’agilité.
Poste :
MISSIONS & RESPONSABILITIES:
Develop and execute comprehensive marketing strategies to drive department growth aligned with UM6P strategy.
Conduct thorough market research and analysis to identify emerging trends, customer needs, and competitive dynamics, utilizing data-driven insights to inform marketing strategies within the entrepreneurship and innovative sphere.
Collaborate closely with cross-functional teams, business development, to align marketing initiatives with overall business objectives and product development timelines to align marketing initiatives with overall the direction objectives.
Lead the creation and implementation of innovative marketing campaigns, including digital marketing, social media, content marketing, and events, to effectively reach and engage target audiences.
Manage the marketing budget effectively, optimizing resources to achieve maximum ROI and contribute to the overall profitability of the organization.
Monitor and analyze key performance metrics, providing regular reports and recommendations to improve marketing effectiveness and drive continuous optimization.
Build and maintain strong relationships with key industry influencers, strategic partners, and relevant stakeholders to foster collaboration and drive startup growth opportunities.
Stay informed about the entrepreneurial trends, best practices, and emerging technologies in marketing, and leverage this knowledge to continuously innovate and enhance the company's marketing strategies and tactics.
Provide leadership, mentorship, and guidance to the marketing team, fostering a collaborative and high-performance culture that encourages creativity, accountability, and professional development.
support revenue management for business development.
Profil recherché :
REQUIRED PROFILES :
Bachelor’s degree in marketing, Business Administration, or a related field; Master's degree is preferred.
Proven experience (3+ years) in marketing management, preferably within the entrepreneurship, innovation, or technology industry.
Strong understanding of digital marketing, including SEO/SEM, social media marketing, and content marketing.
Demonstrated experience in developing and implementing successful marketing strategies and campaigns that have driven measurable business results.
Excellent analytical and problem-solving skills, with the ability to interpret complex data and insights to make informed marketing decisions.
Exceptional communication and interpersonal skills, with the ability to build and maintain relationships with internal teams, external partners, and industry professionals.
Solid leadership and team management skills, with a track record of effectively leading and developing high-performing marketing teams.
Ability to thrive in a fast-paced, entrepreneurial environment and adapt to changing priorities and business needs.
Creative thinking and a passion for innovation, with a strong ability to conceptualize and execute marketing initiatives that resonate with the target audience.
Adresse de notre siège :
Lot 660, Hay Moulay Rachid, Ben Guerir 43150
Traits de personnalité souhaités :
Extraversion
Organisation
Respect des règles
Besoin de réflexion
Recherche de nouveauté
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COMPÉTENCES
Kapacity Revealer
PERSONNALITÉ
Feel Good
CULTURE
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