The National School of Commerce and Management of Agadir (ENCG) is organizing, for its twelfth graduating class, and in close collaboration with the Regional Observatory of Business Professions, the 4th edition of the ... | Suite de l'article

Since the early 1990s, the distribution landscape in Morocco has been undergoing transformations. Indeed, driven upwards by the wealthy class and followed by the middle class, the consumption model of Moroccans is ... | Suite de l'article

Following the franchise agreement signed by Carrefour and Label'Vie, the first Carrefour hypermarket opened its doors this Wednesday, February 19.As announced last week, the first hypermarket operated by Label'Vie under ... | Suite de l'article

For Philippe Tramond, the CEO of Pilotis, the manager doesn't control his emotions: "He doesn't take a step back from situations and reacts impulsively. While a good leader must control himself, this one, by apologizing ... | Suite de l'article

The newspaper Jeune Afrique published two articles about the rise of supermarkets in Morocco. After noting the unequal competition between large supermarket chains and small shopkeepers, it presents an overview of the ... | Suite de l'article

Large-scale distribution in Morocco only accounts for 10% of retail trade (2007 figures), but continues to grow at a relatively fast pace.Stores are located throughout the country, especially in large cities, both on the ... | Suite de l'article

First, the overall objective must be defined: where do we want to go? In the company's sales context, objectives must be in line with the sales strategy. Consistency between "company" objectives and "salespeople" ... | Suite de l'article

A decision to be made calmly after careful consideration. The future of your career depends on it. In a somewhat difficult economic context, some companies are affected by the crisis, especially those focused on export ... | Suite de l'article

The Moroccan government recently unveiled its new strategy for the Moukawalati program, aiming to revive the initiative's original development goals. Hafid Kamal, director of the National Agency for the Promotion of ... | Suite de l'article

- Boosting sectors with strong competitive advantages - Targeting automotive, aeronautics, electronics, textiles, and leather - Installation aid of 10% to 20% of investment The accounts are balanced. Fifty-six ... | Suite de l'article