Internal Communications Manager - Casablanca
Company sector : Agri-food
COMPANY :
A pioneer in Morocco and a key player in the regional agri-food industry, Lesieur Cristal has been supporting the modernization of the olive and oilseed sectors in Morocco for nearly 80 years.
The company also positions itself as a driver of growth for the Avril group on the African continent, capitalizing on its historical know-how to develop numerous growth opportunities in the fast-moving consumer goods sector.
Operating from the seed to the final product, Lesieur Cristal has a powerful industrial setup: three production sites in Morocco (oilseed crushing in Aïn Sebaâ, industrial complex in Aïn Harrouda, olive crushing in Kelaat Sraghna), a margarine factory (Indusalim), and two units in Tunisia (Cristal Tunise) and Senegal (Oleosen).
The company produces and distributes a wide range of table oils, olive oils, margarine, and soaps, which have won the loyalty of several generations of consumers: Lesieur, Cristal, Huilor, Al Horra, Mabrouka, Magdor, Familia, Ledda, Taous, El Kef, El Menjel.
Conscious of its social and environmental impact, and open to the international market, Lesieur Cristal invests in the expertise and commitment to excellence of all its employees, who are agents of progress in their environment.
Company culture :
Lesieur Cristal stands out for a predominantly cooperative and people-focused culture, where trust, teamwork and employee well-being are core drivers of daily operations. The company promotes a close management style that emphasizes support, empowerment and collective commitment. This collaborative foundation is strengthened by a strong innovation dimension, encouraging creativity, initiative and adaptability. Competitive and organizational cultures are also present, providing a structured, performance-oriented framework that ensures efficiency and operational reliability.
Job :
Reporting to the Human Resources Department, you will be responsible for designing, deploying, and managing the internal communications strategy, in line with the company's directions and challenges.
You will contribute to strengthening information flow, employee engagement, and company culture by developing internal communication actions and materials adapted to different internal audiences.
Job Activities:
- Elaborate and implement the internal communication plan in line with the company's strategy and priorities;
- Design and deploy internal communication campaigns for employees;
- Manage the various internal communication channels: intranet, newsletters, posters, screens, emailing, internal social networks, etc.;
- Write, structure, and distribute content adapted to different internal audiences;
- Support HR projects and company transformations through appropriate communication actions;
- Promote the initiatives, projects, events, and achievements of the various departments;
- Organize and support internal events and company highlights;
- Ensure consistency of the communication identity and tone across all internal platforms;
- Collaborate with the various departments to identify their internal communication needs;
- Participate in the development of company culture and employer brand among employees;
- Design visual communication materials in collaboration with the relevant teams;
- Monitor and analyze the performance indicators of internal communication actions and propose areas for improvement;
- Stay updated on trends, practices, and innovative tools in internal communication.
Required profile :
Profile Sought: Education and Experience:
- Master's degree (Bac+5) in Communication, Marketing, Human Resources, Journalism, or equivalent qualification;
- You have at least 4 to 5 years of experience in a similar role, ideally in a structured or industrial environment;
- Experience in internal communication, HR communication, or change management is a plus;
- Proficiency in digital tools and various internal communication channels;
- Good command of content creation and presentation tools is an advantage;
- Excellent written French skills;
- Good command of English, both written and spoken.
- Technical and behavioral skills:
- Excellent writing and summarizing skills;
- Strong ability to create attractive content tailored to different audiences;
- Proficiency in internal communication techniques and tools;
- Sense of creativity and innovation;
- Ability to manage multiple projects simultaneously and meet deadlines;
- Excellent interpersonal skills and ability to work with diverse stakeholders;
- Team spirit and collaboration skills;
- Autonomy, organization, and rigor;
- Proactive and results-oriented.
So, if this description fits you, this position is for you!
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