Business Analyst Marketing (English Speaker) - Casablanca

Entreprise :

Leyton is a constantly growing multinational consulting company that was founded 24 years ago in France, and 14 years ago in Morocco.

We exist in 13 countries: France - where the headquarter is located, Morocco, Spain, Italy, Belgium, UK, USA, Canada, Poland, Sweden, Netherlands, Germany, and our latest office has been opened in Portugal.

We assist companies in their sustainable development, in both the private and the public sector. Our consulting missions have a high added value and are spread out over three major themes: Innovation, economic efficiency and energetic efficiency.

We have more than 2200 collaborators worldwide. The Moroccan office holds the largest workforce with more than 600 collaborateurs. Women embody 60% of this worlforce; Engineers, phd holders, and phd students constitute more than half of it.

Culture de l'entreprise :

Leyton se distingue par une culture largement orientée vers la coopération, plaçant l’humain, la confiance et le bien-être des collaborateurs au cœur de son fonctionnement. L’entreprise privilégie un management de proximité, fondé sur l’accompagnement, la responsabilisation et la qualité des relations au sein des équipes. Cette base collaborative est renforcée par une dimension innovation marquée, qui encourage l’initiative, la créativité et l’agilité. Les cultures de compétition et d’organisation, plus secondaires, apportent un cadre structuré et une orientation résultats, tout en soutenant l’efficacité opérationnelle.

Poste :

As a digital a Business Analyst dedicated to the group's Marketing department, you will be responsible for the realization and success of key projects and for providing effective and quickly actionable solutions to any challenge that the business may encounter. Your in-depth knowledge of marketing processes and strategies will allow you to quickly identify blocking points and opportunities to seize as well as to project yourself on the long term and future developments. Your excellent relationship and your solution-oriented mind will allow you to establish a collaborative relationship with high added value between the IT department and the business by facilitating communication and helping to translate the functional into technical and vice versa.

Your key missions will be:

• Project management (website, web application and RPA) in close collaboration with teams of internal developers and MOEs, from the expression of need to delivery and follow-up.
• Design and management of roadmaps, backlogs and sprint organizations via Jira and other monitoring tools.
• Revision / improvement / redesign of the processes in place by identifying and preventing risks and meeting all of the customer's needs.
• Lead the process of acquiring and integrating external tools by organizing the intervention of the departments concerned
• Implementation and configuration of tools and software including communication, user training and documentation.
• Technical support for teams on any subject other than office automation.
• Report and regular communication on the progress of projects to clients and management. 

Profil recherché :

Your qualities and experience:

• Software Engineering Degree
• +5 years of experience
• Experience in digital marketing (B2B sector)
• Very good knowledge of CRM tools and more particularly of Salesforce
• Expertise in marketing automation with several years of experience with one or more market leaders (Pardot, Marketo, Eloqua)
• Experience in data management + handling on Excel
• Proficiency in HTML and CSS to assist users in the creation of email templates and landing pages
• Experience with WordPress
• Good level of oral and written communication in English
• Experience in project management by AGILE methodology is a plus 

Adresse de notre siège :

Traits de personnalité souhaités :

Recherche de nouveauté Extraversion Ambition Flexibilité Besoin de réflexion Besoin d'autonomie Implication au travail Organisation