Sales Manager - OUTREACH - Ifrane

Entreprise :

Inaugurated in 1995 by His Majesty King Hassan II and Crown Prince Abdallah bin Abdel-Aziz of Saudi Arabia, Al Akhawayn University redefines the classic American liberal arts educational experience on an architecturally stunning modern campus amidst the beauty of Morocco's Middle Atlas Mountains.

It boasts:

• A uniquely international common core program for all undergraduate students, providing the basis for a well-rounded global education.
• Rich academics, in English, encouraging choice and experimentation, in all schools and programs of study.
• A comfortable, safe, exciting residential student life on campus, featuring hundreds of University student-run activities, with over 96 percent of undergraduates living on campus with roommates from around Morocco and the four corners of the world.
• The peace and pleasures of Ifrane, a center for outdoor exploration of mountains, streams, lakes, and more, with many entertainment options and easy access to major cities such as Rabat, Casablanca, Fez, Meknes, and more.

Culture de l'entreprise :

Al Akhawayn University se caractérise par une culture résolument tournée vers l’innovation, encourageant la créativité, l’expérimentation et l'audace pour faire évoluer l’enseignement et la recherche.
Cette dynamique repose sur un esprit fort de coopération, avec des équipes solidaires et un management de proximité qui accompagne les talents académiques et administratifs.
La performance et l’exigence intellectuelle complètent cet écosystème, stimulant ambition et dépassement de soi dans un cadre international.
Enfin, même si l'organisation n’est pas dominante, elle apporte le niveau de structure nécessaire au bon fonctionnement d’une institution de haut niveau.

Poste :

Position Description Summary:

The Sales Manager – Outreach & Admissions plays a pivotal role in driving AUI’s enrollment growth and ensuring operational excellence across all recruitment and admissions activities.

This position combines commercial acumen with people’s leadership, ensuring the university’s outreach and admissions teams deliver high-impact, data-driven, and customer-centric results.

The Sales Manager will design and implement strategies to attract, engage, and convert prospective students—nationally and internationally—across undergraduate and graduate programs. The role also focuses on building sales capabilities (both hard and soft skills) across teams to enhance performance, collaboration, and service quality.

Main Responsibilities:

STRATEGY & PLANNING

• Develop and execute the annual outreach and sales strategy for undergraduate (national & international) and graduate programs.
• Segment target audiences and define tailored recruitment campaigns per region, program, and channel.
• Ensure full alignment with AUI’s brand positioning, marketing calendar, and enrollment objectives.
• Manage budgets and resources effectively, maximizing ROI and lead-to-admission conversion.

OUTREACH MANAGEMENT

• Oversee the implementation of national and international outreach campaigns (digital, physical, and hybrid).
• Coordinate with international recruitment agencies and external partners to ensure quality leads and market presence.
• Build and maintain strong relationships with schools, universities, embassies, and education fairs.
• Work closely with the Communication Department to ensure message alignment and campaign coherence.
• Ensure timely and accurate outreach reporting and analytics.

ADMISSIONS COORDINATION

• Oversee the organization of all admissions events (campus visits, GAT sessions, information sessions).
• Coordinate AUI’s participation in student fairs and education exhibitions.
• Ensure seamless collaboration with academic departments, student life, and administration for event logistics and follow-up.
• Drive process improvement and efficiency across the admissions funnel (from inquiry to enrollment).

TEAM LEADERSHIP & CAPABILITY BUILDING

• Lead, coach, and motivate the outreach and admissions teams to achieve excellence and accountability.
• Build commercial and interpersonal capabilities (sales techniques, digital CRM mastery, consultative selling, customer care).
• Foster a culture of collaboration, continuous learning, and data-driven decision-making.
• Ensure consistent performance reviews and professional development plans for all team members.

OPERATIONAL EXCELLENCE

• Guarantee daily operational excellence across touchpoints (inquiries, calls, campus visits, events, applications).
• Monitor conversion metrics and pipeline progress; identify bottlenecks and corrective actions.
• Champion the use of CRM and data analytics to enhance follow-up and conversion quality.

Key Performance Indicators (KPI)

• Objectives achievements: Attainment of enrollment target across all programs.
• Admissions Efficiency: Optimized pipeline management, and improved applicant experience.
• Outreach Effectiveness: Lead generation volume and quality, engagement rate per campaign, and event ROI.
• Customer Satisfaction: Prospective student satisfaction across all touchpoints (NPS, feedback surveys).
• CRM Utilization: System adoption rate, data quality, and follow-up consistency across users
• Building Team: Talent development plan identification & implementation
 

Profil recherché :

Qualifications & Skills

• Degree: Bachelor in Sales, Business, Marketing, Education Management, or related field.
• Experience: 10+ years in admissions, student recruitment, or sales in relevant areas (Real estate, call center…)
• Team management: Strong leadership and people development skills; proven experience managing diverse teams.
• Strategy: Demonstrated ability to design and implement successful outreach strategies in local and international contexts.
• Communication: Excellent communication, presentation, and negotiation skills (English and French required).
• Technical: background in CRM tools, admissions software, and MS Office.
• Data-driven mindset with proficiency in CRM systems and digital campaign tools.
• Customer-oriented, organized, and adaptable to a dynamic academic environment.

Types of profile to consider

• Sales or Admissions Manager from a leading university
• Former Business Development Manager, Sales Manager with experience in education, real estate, or premium services.
• Sales Manager in FMCG (Strong sales acumen & people lead) with strong willingness to convert to education

Deadline: December 15, 2025, at midnight.

Qualified applicants are invited to submit a letter of application and a CV, mentioning the position to: recruitment@aui.ma
 

Adresse de notre siège :

Traits de personnalité souhaités :

Recherche de nouveauté Extraversion Volonté de persuasion Ambition Intuition / Spontanéité Flexibilité Organisation