Social Media Manager - Benguerir
Secteur de l’entreprise : Enseignement / Formation
ENTREPRISE :
Mohammed VI Polytechnic University is an institution dedicated to research and innovation in Africa and aims to position itself among world-renowned universities in its fields The University is engaged in economic and human development and puts research and innovation at the forefront of African development. A mechanism that enables it to consolidate Morocco’s frontline position in these fields, in a unique partnership-based approach and boosting skills training relevant for the future of Africa. Located in the municipality of Benguerir, in the very heart of the Green City, Mohammed VI Polytechnic University aspires to leave its mark nationally, continentally, and globally.
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Culture de l'entreprise :
UM6P – Université Mohammed VI Polytechnique se caractérise par une culture fortement orientée innovation, où la créativité, l’expérimentation et l’audace intellectuelle constituent des piliers essentiels. L’université encourage l’initiative, l’ouverture d’esprit et l’autonomie, dans un environnement stimulant tourné vers la recherche, l’entrepreneuriat et l’impact. Cette dynamique innovante est enrichie par une dimension coopérative solide, valorisant la collaboration, le partage des savoirs et le développement humain. Une orientation vers la performance et l’excellence complète l’ensemble, tandis que les processus formels restent volontairement plus légers pour préserver l’agilité.
Poste :
Job Summary:
The Social Media Manager will be responsible for developing and implementing a comprehensive social media strategy that increases our university’s visibility, engagement, and leads for our institution, ultimately building a stronger community. He/ she will be in charge of the university's interactions with the public through social media platforms using a unified voice.
Essential Duties and Responsibilities :
Planning and Developing Social Media Campaigns :
- Develop, plan and execute social media campaigns tailored to our university’s goals and audience.
- Define KPIs for social media campaigns to measure effectiveness and ROI.
Content Creation and Management :
- Craft compelling content or coordinate with content developers and students clubs to produce high-quality original content.
- Update social media content across all channels, ensuring brand consistency.
Engagement and Community Management :
- Engage with our university community including students, staff, alumni, and other stakeholders across various social media platforms.
- Establish relationships with social media influencers in the education sector to develop a strong network?.
Monitoring and Analytics :
- Analyzing engagement data, identifying trends in customer interactions, and by using social media marketing tools such as Agora pulse and Hootsuite for monitoring and analyzing social media trends and the performance of our channels.
- Monitor campaigns and analyze data to ensure campaigns are reaching desired objectives?.
- Monitor SEO and web traffic metrics via our Social Media to optimize content and strategy??.
Collaboration and Communication :
- Work closely with other departments and senior management to align social media strategy with university goals.
- Communicate effectively with all stakeholders including senior management, content developers, and external partners?.
Profil recherché :
Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field (Master’s preferred).
- Minimum of 3 years experience as a social media manager or similar role.
- Experience in creating social media strategies and knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Tiktok, Youtube etc.
- Excellent verbal and written communication skills, with the ability to craft engaging content.
- Skills in learning social media trends, identifying new social media tools.
- Organized, able to multitask, and work in a fast-paced environment?.
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