Leyton is a constantly growing multinational consulting company that was founded 24 years ago in France, and 14 years ago in Morocco.
We exist in 13 countries: France - where the headquarter is located, Morocco, Spain, Italy, Belgium, UK, USA, Canada, Poland, Sweden, Netherlands, Germany, and our latest office has been opened in Portugal.
We assist companies in their sustainable development, in both the private and the public sector. Our consulting missions have a high added value and are spread out over three major themes: Innovation, economic efficiency and energetic efficiency.
We have more than 2200 collaborators worldwide. The Moroccan office holds the largest workforce with more than 600 collaborateurs. Women embody 60% of this worlforce; Engineers, phd holders, and phd students constitute more than half of it.
We're looking for a Traffic Manager to join our international Marketing team to help define the online media strategy in line with the digital communication strategy with the aim of optimizing the mix.
Preparation and implementation of web media devices
Optimize online media plans (type of purchase, support and price negotiation)
Give the design guidelines of the material to be disseminated according to the campaign objectives
Prepare and implement, and follow the SEO strategy
Ensure that campaigns are put online
Check the delivery of campaigns
Monitoring, analysis and evolution if necessary
Partnership, affiliate and SEO strategy
Look for partnership and affiliate opportunities in line with the digital strategy
Ensure and improve the group's REFERENCING
Analysis and Balance Sheets
Analyze campaign performance
Carry out campaign reports
Update of dashboards
Management of the digital department’s activities:
One-off online campaigns
Annual Online Campaigns
Presence on Social Networks
Web and Mobile Platforms
Operational Marketing Campaigns
Visibility, impressions, spin-offs in terms of echoes
Performance (call to action, lead, open rate, click rate, views...)
Reputation (speaking of the group and topics around the group)
Implementation and monitoring of dashboards on a daily basis
Drafting of summary reports
Formulation of recommendations
Profil recherché :
Masters degree in marketing or a related field;
Excellent written and communication skills;
Previous experience in a similar position;
Minimum of 2 years of experience in an agency;
Mastery of social network tools (Linkedin, Twitter, Facebook...);
Mastery of Advertising techniques;
Proven experience in using Google Analytics, Google Adwords, Active campaign, Google Tag Manager...;
Management of numerical and statistical data;
Organization, and good time management skills;
Good interpersonal and analytical skills;
Strong organizational skills, with attention to details.
Parc Casanearshore Sidi Maârouf Shore 14
Traits de personnalité souhaités :
Volonté de persuasion
Recherche de nouveauté
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