Title: Talents are identified from onboarding, with dedicated development and support paths

Spotlight from Fatna Abdouh, HR Director Deputy Morocco at Foundever

In a constantly changing world of work, attracting, engaging, and keeping talent is no longer just about offering a job. It's about providing an environment where everyone can learn, grow, be recognized, and build a lasting career.

Fatna Abdouh, HR Director Deputy Morocco at Foundever, shares the group's vision on employee experience, skills development, and the factors that enhance its attractiveness in Morocco.

Foundever is a global leader in customer experience, present in over 45 countries and partnering with major international brands. The group supports its clients through customer relations, support, sales, digital services, and technological innovation solutions.

In Morocco, Foundever is a major player in the sector today, with over 7,000 employees across Rabat, Casablanca, Fes, and Tangier. What particularly sets the company apart is its ability to combine operational performance, innovation, digitalization, and human connection.

At Foundever Morocco, employee experience is central to the HR strategy. The company pays special attention to skills development, internal mobility, recognition, and team support.

Talents are identified from onboarding, with dedicated development and support paths. More than 90% of internal opportunities are filled today through internal promotion, showing the group's commitment to investing in its employees' long-term growth.

Teams also benefit from numerous recognition initiatives, implemented both at the Group level and locally, to reward performance and strengthen engagement. Foundever also invests in digital tools and dedicated engagement initiatives to simplify the employee experience and enhance managerial closeness in a constantly evolving environment.

In this dynamic, the company also organizes weeks dedicated to artificial intelligence to support employees through this transformation, while gathering their on-the-ground feedback to continuously improve the employee experience.

One of Foundever's key strengths lies in its multicultural and dynamic environment, which offers real opportunities for professional growth and development. The company implements several initiatives focused on well-being, engagement, recognition, and quality of work life.

These include its participation in the Moroccan Business Games, where Foundever Morocco was recognized for its social responsibility initiatives. Foundever also develops innovative projects related to digital transformation and artificial intelligence to offer its employees a modern, stimulating, and future-oriented work environment.

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Read also: Foundever Morocco: employer branding is not a concept: it's a lived reality.