Brand Manager M/F - Casablanca
Company sector : Other Industries
COMPANY :
Founded in 1965, the Groupe Richbond is the leader in its field of activity. Today, we are manufacturers of foam and mattresses, weavers, confectioners, upholsterers, and carpenters, and we are constantly improving our business.
le Groupe Richbond has expanded its business to cover several sectors, from furniture to real estate, including the agri-food industry and hotel outfitting.
The group employs some 3,000 employees and over 5,400 indirect jobs, spread across 11 production sites, including one in Ivory Coast.
In March 2018, Richbond Group completed the acquisition of a majority stake in "Silentnight Kenya", a company specializing in the production of spring mattresses based in Nairobi.
Company culture :
Richbond operates within a predominantly cooperative culture, where people, trust and teamwork play a central role in performance. The company promotes a close management approach focused on support, empowerment and strong interpersonal relationships. This collaborative foundation is complemented by a clear performance-driven mindset, emphasizing ambition, results and competitiveness. Innovation and structured processes further reinforce the culture by encouraging initiative, creativity and operational efficiency.
Job :
We are recruiting a Brand Manager to strengthen our textile division and support the development of our retail network.
Main tasks:
- Develop and manage the brand strategy for textile collections.
- Monitor and manage the retail network to optimize brand visibility and performance.
- Coordinate marketing and sales actions with internal teams.
- Analyze market performance and propose appropriate action plans.
- Ensure brand image consistency across all points of sale.
Required profile :
- Master's degree (Bac+5) in Marketing, Business, or equivalent.
- Minimum 2 years of experience in a similar role, ideally in textiles or retail.
- Excellent command of English (spoken and written).
- Product sense, analytical mindset, and strong coordination skills.
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