Respect of the rules Need for objectivity Rationalism Tenacity Organization
A pioneer in Morocco and a key player in the regional agri-food industry, Lesieur Cristal has been supporting the modernization of the olive and oilseed sectors in Morocco for almost 80 years.
The company also positions itself as the development driver for the Avril group on the African continent, capitalizing on its historical know-how to leverage many growth opportunities in the consumer goods sector.
Operating from the seed to the final product, Lesieur Cristal has a powerful industrial setup: three production sites in Morocco (oilseed crushing in Aïn Sebaâ, industrial complex in Aïn Harrouda, olive crushing in Kelaat Sraghna), a margarine production plant (Indusalim), and two units in Tunisia (Cristal Tunisia) and Senegal (Oleosen).
The company produces and distributes a wide range of table oils, olive oils, margarine, and soaps, which have won the support and renewed loyalty of several generations of consumers: Lesieur, Cristal, Huilor, Al Horra, Mabrouka, Magdor, Familia, Ledda, Taous, El Kef, El Menjel.
Mindful of its social and environmental impact, and open to international markets, Lesieur Cristal invests in the know-how and commitment to excellence of all its employees, who are drivers of progress in their environment.

Lesieur Cristal stands out for a predominantly cooperative and people-focused culture, where trust, teamwork and employee well-being are core drivers of daily operations. The company promotes a close management style that emphasizes support, empowerment and collective commitment. This collaborative foundation is strengthened by a strong innovation dimension, encouraging creativity, initiative and adaptability. Competitive and organizational cultures are also present, providing a structured, performance-oriented framework that ensures efficiency and operational reliability.
Ensure the implementation of food safety systems within LC
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Respect of the rules Need for objectivity Rationalism Tenacity Organization
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