Category Manager
- Casablanca

Company :

KITEA Group is a leading player in the furniture and decoration sector in Morocco for over 30 years. We operate throughout Morocco with the largest network of owned stores. Our commitment to quality, innovation, and customer service excellence is constant. Our products, combining avant-garde design, proven durability, and competitive pricing, are designed to meet all preferences and needs. At KITEA, we are always aware of changes, anticipating and constantly adapting to the needs of our various markets. By combining our iconic brands KITEA and KITEA KITCHEN with our exclusive international partnerships ROCHE BOBOIS, ASHLEY HomeStore, and CASA Shop, our ambitions are clear. Through the strength of our brands, we are expanding beyond our borders and aim to become the #1 reference player on the African continent.

Our recent achievements:

In November 2023, we unveiled our new state-of-the-art store spanning over 10,000 m² in our Viva Park center in Casablanca, with an investment of over 270 million dirhams. In April 2023, it was the turn of KITEA Géant Agadir to open its doors in our shopping center, covering over 42,000 m² of commercial space. The new generation of KITEA Géant? Nothing less than the largest furniture stores in Morocco. With a multitude of stores already under our belt, we plan to unveil more openings in 2024 in Casablanca, Kénitra, Laayoune, and Tétouan. We have also expanded our international presence with openings in Kenya in 2022 and Ghana in 2023. We also have the largest logistics center in Morocco to support our growth and, in the same spirit, our headquarters have doubled in size (from 1,000 m² to 2,000 m²).

The talents we are looking for:

We are expanding our family by recruiting talented individuals who share our values: Passion, Leadership, Innovation, Integrity, and Transparency. If you identify with these values and have boundless ambitions, join us. We are looking for profiles for our Purchasing, Marketing, E-Commerce teams, as well as across all our support functions and of course in our stores, at all levels of experience.

Why join us:

We are not just a company, we are a certified "Best Place to Work" organization. Employee well-being is at the heart of our priorities, and we are committed to maintaining our high standards. We value your skills, experience, and mindset. Our culture is based on diversity, inclusion, open communication, and transparency. At KITEA, we invest in our employees and provide a supportive environment to develop your ideas, in a spirit of trust, respect, and teamwork. Our goal: to attract and retain the best talent.

Company culture :

Kitea is characterized by a corporate culture centered on collaboration, where teamwork, trust and strong human relationships play an essential role. The company promotes close leadership that supports employee engagement, accountability and development. This collaborative foundation is strengthened by an openness to innovation, encouraging agility, creativity and adaptation to market changes. It also relies on a structured organization and a performance-oriented mindset, ensuring efficiency, reliability and a focus on results.

Job :

As part of our development, we are recruiting a Category Manager who will be responsible for driving the commercial performance and profitability of a portfolio of product categories.

Acting as a true conductor of their universe, they will define the category strategy based on market analysis, customer expectations, and business objectives. They will work closely with the Purchasing, Marketing, Retail, E-commerce, and Supply Chain teams to develop an attractive, differentiating, and high-performing offer.

Main missions
Category Strategy Definition
Develop the category development strategy.
Define sales, margin, and growth objectives.
Identify development and innovation opportunities.
Build the medium and long-term vision for their area.
Offer Management and Optimization
Build and manage product assortments.
Define permanent and seasonal ranges.
Identify products to launch, develop, or withdraw.
Ensure the coherence and relevance of the offer.
Market Analysis and Competitive Intelligence
Conduct market studies and competitive analyses.
Monitor consumer trends and purchasing behaviors.
Identify innovation and growth opportunities.
Performance Management
Monitor commercial and financial performance indicators.
Analyze sales, margins, and profitability.
Identify growth levers and implement appropriate action plans.
Pricing and Profitability
Define and manage the pricing strategy for categories.
Optimize price positioning.
Participate in the implementation of promotional operations.
Ensure margin optimization.
Cross-functional Coordination
Collaborate with Purchasing teams for product sourcing and selection.
Participate in the development of marketing plans and product launches.
Contribute to merchandising and retail projects.
Support omnichannel and e-commerce development.

Required profile :

Master's degree (Bac +5) in Marketing, Business, Management, or equivalent.

Minimum 5 to 8 years of experience in Category Management, Product Marketing, or Purchasing.
Experience desired in retail, furniture, decoration, or mass distribution.
Strong commercial and marketing knowledge.
Excellent analytical skills.

Required Skills
Technical
Category Management
Strategic Marketing
Market Analysis
Product Portfolio Management
Merchandising
Pricing
Trade Marketing
Consumer Insights
Business Analysis
Budget Management
Supply Chain
Retail Management
Negotiation (appreciated)
Project Management

Head office address :

Desired personality traits :

Search for new things / novelty Extraversion Flexibility Ambition Organization