Commercial Communication Officer - Casablanca

Company :

Bank Assafa is a 100% Moroccan banking institution specializing in participatory finance, established in July 2017 following the approval by the Committee of Credit Institutions for the creation of five participatory banks.

Its main purpose is to offer a range of ethical banking products and services, in line with the directives of the Higher Council of Oulemas, and adapted to the best standards and norms, based on its 5 core values: trust, integrity, dedication, innovation, and purity.

A pioneer in the market due to Dar Assafaa's presence in the alternative finance market since 2010, employees have been able to develop business expertise and a deep understanding of the needs and aspirations of Moroccans.

Bank Assafa currently has a large network of over 40 branches across Morocco, with a staff of over 330 employees.

Join a team of professionals, driven by our Bank's values, who are dedicated to developing a participatory banking activity in a constantly changing environment with tough competition.

Company culture :

Bank Assafa operates within a predominantly performance- and competition-driven culture, where ambition, challenge, and the achievement of measurable objectives are key success drivers. The bank promotes self-improvement, results orientation, and a strong customer focus. This environment is supported by solid organizational practices that ensure efficiency, structure, and reliability. It is complemented by an openness to innovation and a balanced collaborative dimension, contributing to overall performance.

Job :

As a Commercial Communication Officer, you will be at the center of initiatives to strengthen our brand image and promote our offers to our clients. This opportunity places you at the heart of marketing and communication strategies, in a stimulating environment where your creativity and expertise will be valued. Your role will be crucial in translating our commercial ambitions into impactful and engaging messages.

Your main tasks will be:

• To take charge of and coordinate the deployment of communication actions in collaboration with the markets,
• To design and oversee the implementation of advertising campaigns, events, and other communication actions that meet market marketing objectives,
• To conduct pre- and post-communication campaign tests,
• To handle sponsorship requests, monitor their implementation, and evaluate the impact of actions taken,
• To establish competitive intelligence, benchmarking, and innovation monitoring,
• To organize external events (fairs, trade shows, exhibitions...) and coordinate with various stakeholders for the success of events (logistics, providers, budget...),
• To take charge of producing print materials (brochures, flyers, posters, and any promotional material) and ensure quality control and compliance with the bank's graphic charter,
• To think of and initiate SMS and mobile app push notification actions,
• To monitor and manage the overall budget of the department and ensure reporting with the finance department,
• To prepare and organize the industrialization of mailing campaigns (calendar events, recurring actions, one-off actions, etc.)

Required profile :

To excel in this role, a diploma of Bac +5 level or higher is required. We are looking for a solid higher education background, ideally focused on communication, advertising, or public relations, obtained from a business school, university, or specialized school. This academic foundation should have provided you with a deep understanding of corporate communication principles and marketing strategies.

First professional experience, ranging from 1 to 3 years, is necessary to fully grasp the challenges of this position. This period should ideally have been dedicated to similar tasks within the banking or financial sector, or in agencies specializing in these areas. Experience demonstrating the ability to manage communication projects from start to finish will be particularly appreciated.

Beyond your education and experience, several skills are essential for success. Excellent command of written and oral communication techniques is paramount. You must possess strong marketing skills and a deep understanding of the challenges in the banking sector. Creativity, proactivity, a strong sense of organization, and great rigor are undeniable assets. The ability to work in a team, manage multiple projects simultaneously, and meet deadlines is also fundamental. Good knowledge of digital communication tools and marketing performance indicators will be a plus.

Head office address :

Desired personality traits :

Will to persuade Need for action Team work Ambition Creativity Flexibility Involvement at work Organization