Digital Communication and Marketing Officer (M/F) - Rabat
Company sector : Medical Equipment / Drugstore
COMPANY :
For over 30 years, LOCAMED has been the leader in distributing medical equipment in Morocco. We offer a wide range of products covering orthopedics, mobility aids, home care, hospital equipment, physiotherapy, sports and first aid, as well as medical consumables.
As the exclusive importer and distributor of world-renowned brands, we guarantee quality products validated by healthcare professionals. Our expertise allows us to effectively assist our clients in their equipment choices and medical prescriptions.
With 30 stores in major cities across Morocco, our team is at your service to advise you and provide you with the equipment adapted to your needs. Firmly focused on the future, we are committed to improving healthcare and contributing to the well-being of the population.
Company culture :
Locamed embraces a largely cooperation-driven culture, placing people, trust and teamwork at the heart of its organization. The company favors a close management style focused on support, empowerment and strong professional relationships. This collaborative foundation is complemented by a notable innovation component, encouraging initiative, creativity and adaptability. Competitive and organizational aspects remain secondary, helping structure operations and support performance objectives.
Job :
You will be responsible for:
- Digital Marketing: Collaborate on the digital marketing strategy, using online tools such as social media, email marketing, and websites to promote products and interact with customers.
- Content Creation for various channels, manage social networks, create campaigns and send emails, track statistical analysis of results.
- Define the online editorial line: texts, posts, photos, videos, visuals...
- Organize, manage, and lead content published on online media
- Organize contests occasionally to encourage potential prospects to interact with the brand.
- Develop Marketing Strategies: Participate in developing marketing strategies adapted to the medical equipment sector, considering regulatory requirements and market specificities.
- Performance Monitoring: Analyze marketing performance indicators, such as the return on investment of advertising campaigns, to evaluate the effectiveness of marketing efforts.
- Collaboration with Other Departments: Work closely with purchasing, sales, research and development, and product management teams to ensure effective coordination of marketing activities.
- Brand Management and Product Promotion: Contribute to managing the company's brand, developing and maintaining a consistent and positive image, and participate in creating and implementing promotional and communication campaigns aimed at increasing the visibility and demand for medical products.
Required profile :
We are looking for a talented and passionate Marketing Officer (M/F) to enrich our team. This role is a real invitation to shape and amplify our market presence by developing innovative and impactful strategies. You will lead all marketing actions, from conception to implementation, including performance analysis, to strengthen our reputation and achieve our ambitious business goals. Imagine yourself at the center of strategic decisions, actively contributing to the growth of a dynamic and forward-looking organization.
Key skills include:
- A degree equivalent to a Bachelor's or Master's degree (Bac +3/5) in Digital Marketing, Communication, or equivalent.
- Mandatory experience of 3 years or more.
- Good command of digital marketing and content creation tools (Canva, Brevo, HubSpot, Adobe suite is a plus).
- Knowledge of SEO, UX, and web content strategies.
- Mastery of digital marketing levers.
- Excellent analytical and reporting skills.
- Proven written and oral communication skills.
- Creativity and initiative.
- Rigor and organization in project management.
- Adaptability and curiosity for the Medical sector.
- Team spirit and interpersonal skills.
If you see yourself in this description and this adventure excites you, don't hesitate! Send your CV to the recruiter now.
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