Head of Fresh Products Department - Casablanca
Company sector : Distribution
COMPANY :
LABEL'VIE S.A.
Created in 1986 and listed on the Casablanca Stock Exchange since 2008, the Moroccan group LabelVie is a key economic player and a leader in supermarkets in Morocco.
In 2009, through the signing of a franchise agreement with the Carrefour Group, it gained access to its purchasing center to optimize and diversify its sourcing. It thus became the leading multi-format player in supermarkets in Morocco by operating Carrefour hypermarkets, Carrefour Market supermarkets, and the Atacadao hyper cash format.
The LabelVie Group presents a sustained development plan each year, thus strengthening its territorial presence with its 121 stores spread across 27 cities in the kingdom and its 3 logistics platforms. In 2020, it welcomed 50 million visitors and achieved a turnover of 11 billion dirhams.
Convinced that its success depends on the success of all employees, the LabelVie Group is one of the first private employers in Morocco, and places people at the center of all its concerns. More than 8,500 employees, including 30% women, work every day to make the LabelVie Group the leader in supermarkets in Morocco.
Company culture :
Groupe Label'Vie - Carrefour is characterized by a culture strongly rooted in collaboration, where people, teamwork, and supportive leadership play a central role. The company promotes a collaborative environment built on trust, accountability, and talent development, enabling employees to contribute fully to collective success. This people-centered approach is complemented by a strong focus on performance, encouraging achievement and results-driven excellence, as well as a structured organization that ensures efficiency and service quality. Innovation further strengthens this balance by fostering adaptability and continuous improvement. Together, these dimensions create a dynamic, engaging, and high-performing workplace.
Job :
Assigned to Carrefour Hypermarket and reporting to the Store Manager, your role is to define the conditions for applying the Group's commercial policy at the fresh products department level.
For this, your areas of achievement are:
Assortment monitoring
Commercial animation (promotional activity, marketing, etc.)
Compliance with hygiene standards and current regulations
Analysis and monitoring of budget trends (turnover, margins, consumables)
Team management
Required profile :
With a Bac+4/5 education (equivalent to a Master's degree), you have proven experience of over 3 years as a Fresh Products Manager, during which you have developed the following skills:
Ability to manage the commercial animation of the departments under your responsibility
Ability to drive performance (reporting) of the activity within your scope and monitor indicators
Ability to manage the human resources made available to you
Ability to conduct negotiations
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