Senior Product Manager Value+
- Casablanca

Company :

Auto Nejma is a long-standing and major player in the automotive sector in Morocco.

Official representative of the Mercedes-Benz, BYD and smart brands, we operate through a national network covering several strategic cities in the Kingdom.

With recognized expertise in Passenger Cars, Commercial Vehicles, Heavy Goods Vehicles, After-Sales, and Spare Parts activities, we place operational excellence, customer satisfaction, and sustainable performance at the heart of our strategy.

Our organization relies on:

• A national multi-site network
• International manufacturer standards
• A performance-oriented and continuous improvement culture
• An HR policy focused on talent development and internal mobility

At Auto Nejma, we believe that collective performance is based on the commitment, skills, and service spirit of our teams.

Joining Auto Nejma means becoming part of a structured, ambitious, and transforming group, offering real career development prospects in a demanding and stimulating professional environment.

Company culture :

Job :

As part of the Marketing Department for Passenger Cars and Light Commercial Vehicles, and in a context of transformation and development, you will report to the Product Manager for Passenger Cars & Light Commercial Vehicles.
You will be responsible for defining, developing, and managing the Mercedes-Benz Value+ offer, which includes genuine accessories, product packages, customization solutions, and additional offers associated with vehicles.
You will contribute to the growth of turnover, margin, and customer experience through a clear, attractive offer aligned with Mercedes-Benz's premium standards.
You will analyze the market, monitor sales performance, promote the offer to the sales network, and support the teams in highlighting Value+ products.

The main activities will be as follows:

• Manage a portfolio of product families: accessories, packages, additional products, and customization solutions.
• Analyze the performance of product families.
• Define item ranges and recommend replenishment.
• Build commercial offers adapted to models, customer uses, and business priorities.
• Conduct market analysis, benchmarks, and competitive intelligence.
• Monitor performance: turnover, margin, average basket size, attachment rate, and stock turnover.
• Coordinate actions with marketing, sales, after-sales, and logistics teams.
• Develop merchandising plans and item rotations.
• Ensure training for sales teams.
• Develop and update sales support tools: catalogs, presentations, sales arguments, and network tools.

Required profile :

• With a higher education degree (Bac+5) in Marketing, Business, or equivalent, you have significant experience in product and accessory marketing, preferably in the automotive sector or in a premium environment.
• You have a strong sensitivity to premium brands, customer experience, and profitability issues.
• You have in-depth knowledge of marketing and retail.
• You are analytical, organized, business-oriented, and comfortable with numbers.
• You know how to communicate, persuade, and work with various internal and external stakeholders.
• You are proficient in Excel, PowerPoint, French, and English.

Head office address :

Desired personality traits :

Search for new things / novelty Creativity Extraversion Need for objectivity Need for reflection Team work Ambition Organization