Digital Project Manager & Traffic Manager - Casablanca
Company sector : Automotive / Motorcycles / Cycles
COMPANY :
The Centrale Automobile Chérifienne (CAC) is the exclusive importer in Morocco for the brands Volkswagen, Volkswagen Commercial Vehicles, Audi, Skoda, Porsche, Bentley, Seat, and Cupra, each having developed a real identity that makes them unique in their market segment.
With strong development potential in Morocco and internationally, the brands rely on expert services and shared skills to increase their performance and support their growth.
CAC's Human Resources policy focuses on 4 main areas for its employees:
- To develop their expertise through support, skill improvement, and empowerment;
- To encourage career advancement for employees who share the same passions and values and who have built a true company culture that promotes customer satisfaction (internal/external), teamwork, and expertise;
- To foster loyalty through motivation and recognition;
- To value their performance by setting clear, precise, and achievable goals.
Come and participate in the development of leading and prestigious brands in Morocco, within a dynamic and innovative company!!
Discover the full interview with Maha Ghazani, HR Manager at Centrale Automobile Chérifienne (CAC) here: https://www.rekrute.com/emplois-decouvrez-les-valeurs-et-la-culture-dentreprise-de-centrale-automobile-cherifienne-conseils-carriere-6547.html
Company culture :
CAC (Centrale Automobile Chérifienne) is characterized by a strong collaborative culture, placing people, trust and teamwork at the core of its organization. A close management approach supports guidance, empowerment and long-term working relationships within committed teams. This dynamic is complemented by a competitive dimension, focused on performance, ambition and customer satisfaction. It is also supported by a structured organizational culture, ensuring rigor, efficiency and process reliability, while a more moderate innovative component fosters adaptability and continuous improvement.
Job :
Main missions of the position:
1. Dashboard Development & Maintenance
• Continuous development and maintenance of dashboards (Looker Studio, SQL, BigQuery).
• Monitoring and optimization of data flows between Salesforce, BigQuery, Looker Studio, Meta Business, Google Ads, and Google Analytics, ensuring data accuracy, real-time updates, and security.
• Continuous improvements for better data reading and interpretation.
2. Connectivity & Automation
• Setup and management of connectors between Salesforce, Meta Ads, Google Ads, TikTok Ads, Looker Studio via Zapier or API.
• Monitoring of tagging plans, implementation, and analysis via Google Analytics and Google Tag Manager.
• Deployment of automated workflows to optimize operational efficiency.
3. Digital Performance Monitoring & Coordination with Agencies
• Continuous monitoring of active campaigns deployed by agencies on various advertising platforms (Google Ads, Meta Business Manager, TikTok Ads, local media…)
• Follow-up on developments with the agency (Landing pages, Websites, Activations…), billed charges, testing & acceptance, UX/UI optimization…
• Control and validation of agency media invoices, in line with actual consumption recorded on the platforms.
• Production of the monthly Newsletter for commercial activity (web & Showroom)
4. Marketing Cloud Campaign Management
• Creation and automation of customer journeys (Journeys) based on segments, business rules, and CRM events.
• Building, segmentation, and enrichment of Marketing Cloud audiences.
• Management & creation of personalized WhatsApp & Emailing templates.
• Design of Marketing Cloud-linked landing pages.
• Creation and generation of intelligent performance reports.
Required profile :
• Excellent command of Looker Studio, SQL, and BigQuery (custom calculations, filters, connectivity…).
• Practical knowledge of HTML & CSS for simple customization and front-end integrations (landing pages, forms, newsletters).
• Practical knowledge of HTML for simple integrations.
• Mastery of advertising platforms: Google Ads, Meta Business Manager, TikTok Ads.
• Mastery of automation tools: Salesforce Marketing Cloud, Zapier, WhatsApp Cloud API.
• Strong skills in data analysis, business intelligence, and data visualization.
• Analytical mindset, attention to detail, and digital performance culture.
• Good communication and ability to work cross-functionally.
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