CUSTOMER INSIGHTS MANAGER - Casablanca

Company :

KITEA Group is a leading player in the furniture and decoration sector in Morocco for over 30 years. We operate throughout Morocco with the largest network of owned stores. Our dedication to quality, innovation, and excellent customer service is constant. Our products combine cutting-edge design, proven durability, and competitive pricing, designed to meet all preferences and needs. At KITEA, we stay ahead of changes, constantly anticipating and adapting to the needs of our different markets. By combining our iconic brands KITEA and KITEA KITCHEN with our exclusive international partnerships ROCHE BOBOIS, ASHLEY HomeStore, and CASA Shop, our ambitions are clear. Through the strength of our brands, we are expanding beyond our borders and aiming to become the number 1 reference player on the African continent.

Our recent achievements:

In November 2023, we unveiled our new state-of-the-art store of over 10,000 m² in our Viva Park center in Casablanca, with an investment of over 270 million dirhams. In April 2023, it was the turn of KITEA Giant Agadir to open its doors in our shopping center, covering over 42,000 m² of commercial space. The new generation of KITEA Giant? Nothing less than the largest furniture stores in Morocco. With a multitude of stores already to our credit, we plan to unveil more openings in 2024 in Casablanca, Kenitra, Laayoune, and Tetouan. We have also expanded our international presence with openings in Kenya in 2022 and Ghana in 2023. We also have the largest logistics center in Morocco to support our growth and, in the same vein, our headquarters has doubled in size (from 1,000 m² to 2,000 m²).

The talents we are looking for:

We are expanding our family by recruiting talents who share our values: Passion, Leadership, Innovation, Integrity, and Transparency. If you identify with these values and have boundless ambitions, join us. We are looking for profiles for our Purchasing, Marketing, E-Commerce teams, as well as across all our support functions and of course in our stores, at all levels of experience.

Why join us:

We are not just a company; we are a certified "Best Place to Work" organization. Workplace well-being is at the heart of our priorities, and we are committed to maintaining our high standards. We value your skills, experience, and mindset. Our culture is based on diversity, inclusion, open communication, and transparency. At KITEA, we invest in our employees and offer a supportive environment to develop your ideas, with a spirit of trust, respect, and teamwork. Our goal: to attract and retain the best talents.

Company culture :

Kitea is characterized by a corporate culture centered on collaboration, where teamwork, trust and strong human relationships play an essential role. The company promotes close leadership that supports employee engagement, accountability and development. This collaborative foundation is strengthened by an openness to innovation, encouraging agility, creativity and adaptation to market changes. It also relies on a structured organization and a performance-oriented mindset, ensuring efficiency, reliability and a focus on results.

Job :

Join a leading company in the furniture/decoration sector, renowned for its expertise and commitment to quality. Located in the vibrant heart of Casablanca, this CUSTOMER INSIGHTS MANAGER position is a unique opportunity to shape the future of our brand by delving into our customers' expectations.

Your role:

• Develop a deep understanding of customer behaviors, expectations, and needs.
• Segment customers based on profiles, purchasing habits, and customer value.
• Identify factors influencing purchasing decisions.
• Analyze customer journeys across different channels.
• Collect, consolidate, and analyze data from various systems.
• Develop dashboards and analysis reports.
• Identify consumer trends and growth opportunities.
• Perform predictive analysis to anticipate purchasing behaviors.
• Design and manage quantitative and qualitative studies.
• Conduct satisfaction surveys and brand image studies.
• Perform competitive intelligence.
• Analyze trends in the furniture and decoration market.
• Produce recommendations for teams.
• Identify levers for improving customer experience.
• Contribute to the development of new offers and services.
• Participate in discussions on assortments, pricing, and promotions.
• Monitor satisfaction and loyalty indicators.
• Identify pain points in the customer journey.
• Measure the impact of improvement actions.
• Support customer experience projects.
• Ensure the quality and reliability of customer data.
• Develop analysis and segmentation models.
• Participate in the evolution of Business Intelligence tools.
• Collaborate with Data and IT teams.

Required profile :

Master's degree (Bac +5) in Marketing, Statistics, Data Analytics, Business Intelligence, Economics, Business, or equivalent.

Minimum 5 to 8 years of experience in a similar role.

Experience desired in retail, e-commerce, consumer goods, or marketing research.

Proficiency in quantitative and qualitative research methods.

Excellent analytical and synthesis skills.

Head office address :

Desired personality traits :

Search for new things / novelty Extraversion Flexibility Ambition Organization