E-COMMERCE SPECIALIST (H/F) - Casablanca
Company sector : Cosmetics / Perfumery / Luxury
COMPANY :
Founded in 2012 by the Benabdallah family, entrepreneurs passionate about the world of beauty, B5 Cosmetics has established itself in more than a decade as a key player in cosmetics in Morocco.
In May 2026, the company took a new strategic step by joining 100% the One Retail group, the retail entity of H&S Invest Holding. This operation is part of a strategy to consolidate the accessible beauty sector in Morocco, driven by urbanization, digitalization, and the rise of omnichannel. B5 Cosmetics thus combines the agility and entrepreneurial spirit of its family origins with the solidity and ambition of a large group.
Our conviction has remained intact since the first day: the customer is at the center of our attention, and the employee is our greatest asset. It is this dual requirement; excellence in customer experience and development of our human capital, which makes us unique.
Our three areas of activity:
Our model is based on three complementary businesses, covering the entire beauty value chain:
Retail
With Flormar, an international brand of accessible, trendy, and innovative makeup, deployed through a national network of stores and led by our Beauty Advisors, Assistants, and Store Managers.
Wholesale
A division that manages the marketing of our brands in wholesale and structured distribution throughout the Kingdom. Our wholesale teams develop and manage a network of partners; parapharmacies, perfumeries, modern trade, to ensure the presence, visibility, and turnover of our brands: Flormar, Dr. Clinic, a consumer brand for face, body, and hair care, and The Purest Solutions, a brand of clinical care with strong dermatological credibility.
E-commerce
A rapidly growing digital channel, fully integrated into the group's omnichannel strategy, between our websites and marketplaces, offering all our brands to Moroccan consumers with a smooth and modern shopping experience.
Our culture: performance through people
At B5 Cosmetics, we believe that a high-performing company is first and foremost a company that helps its talent grow. Inheriting a family culture of closeness, now enriched by the standards of a structured group, we cultivate operational excellence and continuous development: training, coaching, internal mobility, and career development paths are an integral part of our employer promise.
Our values: OASIS
Our teams embody the five fundamental values of our group on a daily basis:
- Ownership - We act as owners: every employee is responsible, committed, and plays a part in collective success.
- Agility - We adapt quickly and intelligently to market changes and customer expectations.
- Simplicity - We favor clarity, efficiency, and pragmatism in our decisions and actions.
- Integrity - We act with honesty, transparency, and respect, towards our customers, partners, and employees.
- Sustainability - We are building sustainable, responsible growth that creates value for everyone.
Why join us?
- Join a company with a strong entrepreneurial history, now backed by a solid and ambitious group;
- Participate in a growth project driven by urbanization, digitalization, and omnichannel;
- Develop within recognized international brands;
- Benefit from close support and real development opportunities;
- Contribute to a human adventure where every employee matters, is heard, and valued.
Job :
As part of the development of our digital activities, we are recruiting an experienced E-commerce Specialist to support our E-commerce team and contribute to the growth of our online business.
Your main responsibilities:
• Ensure the daily management and updating of e-commerce platforms.
• Manage the product catalog: creation and updating of product sheets, visuals, prices, and availability.
• Participate in the implementation and monitoring of online commercial operations and promotional campaigns.
• Ensure monitoring of site performance and analyze key e-commerce indicators.
• Prepare regular reports and propose areas for improvement.
• Ensure the quality of the customer journey and optimize the user experience.
• Coordinate with internal teams (Marketing, Sales, Logistics, and Customer Service) to ensure the smooth running of e-commerce activities.
• Monitor the competition and follow digital market trends.
• Provide operational support to the E-commerce team in carrying out its projects.
Required profile :
• Bachelor's or Master's degree in E-commerce, Digital Marketing, Business, or equivalent.
• Professional experience of at least 2 years in a similar role.
• Good command of e-commerce management platforms and tools.
• Proficiency in Excel and analysis/reporting tools.
• Good knowledge of digital marketing levers.
• Analytical mindset, rigor, and organizational skills.
• Autonomy, responsiveness, and excellent team spirit.
Are you looking to grow in a dynamic environment and actively contribute to the development of an e-commerce business? Join us!
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