Industrial Key Account Sales Engineer - Casablanca

Company :

With over 35 years of experience in Morocco, the SMH Group is a major player in the fields of Telecoms, Systems, and Energy.

Since its creation in 1990, the Group has been supporting companies and institutional actors in the design, implementation, and maintenance of critical infrastructures, by putting its technical expertise at the service of strategic projects across Morocco.

Today, the SMH Group relies on three major entities: SMH Telecom, FIRST Telecom, and MERCURY Telecom, which combine their expertise to offer integrated solutions adapted to the transformation challenges of its partners.

Job :

3. MAIN MISSIONS

3.1 Commercial prospecting & development

• Identify, target, and prospect major industrial accounts: OCP, cement plants, steel mills, sugar refineries, agri-food industries, continuous activity industries
• Build and maintain a portfolio of strategic clients in the long term
• Identify industrial investment projects in the early stages (monitoring, professional networks, design offices)
• Represent the company at trade shows, technical days, and professional events in the industrial sector

3.2 Technical prescription

• Analyze the technical needs of industrial clients regarding HV/LV electrical distribution, automation, and low voltage systems (BMS, fire detection, security)
• Propose technical solutions adapted to the client's industrial context (continuous process, ATEX constraints, maximum availability)
• Ensure the prescription of the company's products and solutions to design offices and technical decision-makers
• Carry out or supervise preliminary technical feasibility studies for bids

3.3 Responding to tenders

• Analyze technical specifications and tender documents (DAO/CCTP)
• Coordinate the development of technical and commercial offers in collaboration with the design office and costing department
• Justify and defend offers during technical presentations
• Negotiate commercial terms, deadlines, and guarantees until contract signing

3.4 Project monitoring and management

• Ensure contractual and financial follow-up of ongoing projects (invoicing, work statements, payments)
• Coordinate with internal technical teams for the smooth running of projects
• Manage client complaints and ensure their resolution within deadlines
• Participate in site meetings and provisional/final acceptance meetings

3.5 Reporting & market watch

• Provide regular reporting on commercial activity (pipeline, forecasts, conversion rate)
• Update the CRM and maintain client and opportunity files
• Conduct active monitoring of industrial projects, published tenders, and competitors
• Contribute to the definition of the company's key account commercial strategy

Required profile :

4. JOB PROFILE

Education

• Engineer in Electrical Engineering, Electrical Systems Engineering, or Automation (Master's degree level - Bac+5)
• Or Higher Technician in Electrical Engineering with a proven commercial background (Bachelor's degree level - Bac+3)
• Additional training in commercial management or business engineering is a plus

Experience

• Minimum 5 years of experience in managing major electrical projects in an industrial environment
• Proven experience with major accounts: OCP, cement plants, steel industry, sugar refineries, continuous process industries
• Experience in B2B commercial development or business engineering is appreciated
• Knowledge of the Moroccan industrial landscape and its main contractors is essential

5. KEY SKILLS

Technical skills

• Mastery of HV/LV electrical installations, transformer substations, industrial distribution
• Knowledge of low voltage/fire detection systems (CFO/CFA): automation, BMS, fire detection, access control, low voltage
• Ability to read and analyze electrical diagrams, single-line diagrams, and technical specifications
• Knowledge of Moroccan electrical standards (NM) and applicable international standards (IEC, NF)
• Mastery of industrial processes in the target sectors (continuous process, ATEX constraints, etc.)

Commercial skills

• Mastery of the B2B industrial sales cycle (from prospecting to closing)
• Skills in negotiating complex contracts with multiple stakeholders
• Ability to build and defend a techno-commercial offer
• Strong results-oriented mindset and business development sense

Behavioral skills

• Excellent presentation and interpersonal skills with industrial decision-makers
• Autonomy, rigor, and organizational skills
• Ability to manage multiple projects simultaneously
• Analytical skills and ability to propose solutions
• Resilience under pressure and commercial tenacity

Languages & tools

• Fluent Arabic and French are essential
• Technical English is appreciated
• Proficiency in office tools (Excel, PowerPoint, CRM)
• Driver's license required for frequent travel throughout the national territory

Head office address :

Desired personality traits :

Search for new things / novelty Extraversion Will to persuade Intuition / spontaneity Ambition