CHR Channel Manager
- Casablanca
Company sector : Agri-food
COMPANY :
Created in 1968, La Société du Thermalisme Marocain - Sotherma - has been a pioneer in the Moroccan bottled water market for over 50 years. Sotherma controls the entire chain: from water sourcing to its sale throughout the Moroccan territory, in order to make its very high quality bottled waters accessible to as many Moroccans as possible, every day.
Today, Sotherma makes operational excellence a major priority to create more value for its customers, employees, and partners.
Job :
The CHR Commercial Manager is responsible for developing sales in the CHR channel (Hotels, Restaurants, Cafes, Institutions, and Resorts...)
Main missions:
- Ensure the deployment of the commercial strategy for the CHR channel.
- Ensure the prospecting and development of the client portfolio in the CHR sector.
- Supervise and control the sales team directly and/or indirectly.
- Develop market share with major clients.
- Analyze sales performance (revenue, losses, unsold items, packaging, customer credit balances...).
- Provide regular reporting: information on activity, competition, and the market.
- Propose channel development actions (promotional activities and others) and ensure their implementation after validation.
- Lead weekly meetings with the sales teams.
Required profile :
- Holder of a Bac+5 degree in Commerce or Marketing, with 5 years or more of experience in a similar role.
- Mastery of sales and management techniques adapted to the type of business.
- Possesses excellent sales and customer relationship skills.
- Sense of responsibility, autonomy, rigor, negotiation skills, and ability to make proposals.
- Ability to manage a sales team and guide it towards optimal results.
- Perfectly bilingual French/Arabic, English would be an asset.
- Type B driving license.
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