Internal Communication & CSR Manager - Casablanca

Company :

La Centrale Automobile Chérifienne (CAC) is the exclusive importer in Morocco of the brands Volkswagen, Volkswagen Utilitaires, Audi, Skoda, Porsche, Bentley, Seat, and Cupra, each having developed a real identity that makes them unique in their market segment. 

With strong development potential in Morocco and internationally, the brands rely on expert services and shared skills to increase their performance and support their growth.

 CAC's Human Resources policy is based on 4 main pillars regarding its employees:

• Develop their expertise through support, skill improvement, and empowerment;
• Encourage the career advancement of employees who share the same passions and values and who have built a true company culture that promotes customer satisfaction (internal/external), teamwork, and expertise;
• Foster loyalty through motivation and recognition;
• Value their performance by setting clear, precise, and achievable goals.

Come and participate in the development of leading and prestigious brands in Morocco, within a dynamic and innovative company!!

Discover the full interview with Maha Ghazani, HR Manager at La Centrale Automobile Chérifienne (CAC) here: https://www.rekrute.com/emplois-decouvrez-les-valeurs-et-la-culture-dentreprise-de-centrale-automobile-cherifienne-conseils-carriere-6547.html

Company culture :

CAC (Centrale Automobile Chérifienne) is characterized by a strong collaborative culture, placing people, trust and teamwork at the core of its organization. A close management approach supports guidance, empowerment and long-term working relationships within committed teams. This dynamic is complemented by a competitive dimension, focused on performance, ambition and customer satisfaction. It is also supported by a structured organizational culture, ensuring rigor, efficiency and process reliability, while a more moderate innovative component fosters adaptability and continuous improvement.

Job :

The Internal Communication & CSR Manager is responsible for defining, managing, and implementing the internal communication strategy and the Company's Corporate Social Responsibility (CSR) policy, in order to strengthen employee engagement, promote the company culture, and contribute to the organization's sustainable development.

1. Internal Communication

Develop and deploy the internal communication strategy in line with company objectives.

Ensure the distribution of strategic, organizational, and operational information to employees.

Create and write internal communication materials: memos, newsletters, articles, posters, videos, presentations, etc.

Manage internal communication channels (Intranet, digital screens, internal social networks, emails, etc.).

Support transformation and change management projects with adapted communication plans.

Organize and coordinate internal events: conferences, seminars, team building, celebrations, recognition actions, etc.

Ensure message consistency and adherence to the company's identity and values.

Measure the effectiveness of internal communication actions and propose improvements.

2. Corporate Social Responsibility (CSR)

Participate in defining and deploying the company's CSR strategy.

Design, coordinate, and monitor projects related to social, societal, and environmental issues.

Raise employee awareness of CSR commitments and best practices.

Manage the company's solidarity, civic, and environmental actions.

Monitor CSR indicators and produce associated reports.

Participate in the development of CSR reports and assessments.

Develop and maintain relationships with institutional partners, associations, and external organizations.

Stay informed about regulatory developments and best practices in CSR.

3. Employer Brand and Employee Engagement
Contribute to strengthening the employer brand by highlighting internal initiatives and employee achievements.

Participate in actions aimed at improving the employee experience and sense of belonging.

Support HR projects requiring specific internal communication.

Showcase the company's social and societal commitments to internal and external stakeholders.

Required profile :

Education
Master's degree (Bac+5) in Communication, Marketing, Human Resources, Management, or equivalent.

Experience
Minimum 5 years of experience in internal communication, institutional communication, or CSR.
Experience in a multi-site or industrial environment is an asset.

Technical Skills
Excellent writing skills in French and Arabic.
Proficiency in digital and office communication tools.
Project and event management.
Knowledge of CSR frameworks and challenges.
Proficiency in graphic design and presentation tools.

Head office address :

Desired personality traits :

Search for new things / novelty Creativity Extraversion Will to persuade Flexibility Need for action Ambition