STORE MANAGER - Tanger
Company sector : Cosmetics / Perfumery / Luxury
COMPANY :
Founded in 2012 by the Benabdallah family, entrepreneurs passionate about the world of beauty, B5 Cosmetics has established itself in just over a decade as a key player in cosmetics in Morocco.
In May 2026, the company took a new strategic step by joining One Retail group 100%, the retail entity of H&S Invest Holding. This operation is part of a strategy to consolidate the accessible beauty sector in Morocco, driven by urbanization, digitalization, and the rise of omnichannel. B5 Cosmetics thus combines the agility and entrepreneurial spirit of its family origins with the solidity and ambition of a large group.
Our conviction has remained intact since day one: the customer is at the center of our attention, and the employee is our greatest asset. It is this dual requirement; excellence in customer experience and development of our human capital, that makes us unique.
Our three areas of activity:
Our model is based on three complementary businesses, covering the entire beauty value chain:
Retail
With Flormar, an international brand of accessible, trendy, and innovative makeup, deployed through a national network of stores and driven by our Beauty Advisors, Assistants, and Store Managers.
Wholesale
A division that manages the marketing of our brands in wholesale and structured distribution throughout the Kingdom. Our wholesale teams develop and manage a network of partners; parapharmacies, perfumeries, modern trade, to ensure the presence, visibility, and turnover of our brands: Flormar, Dr. Clinic, a mass-market brand for face, body, and hair care, and The Purest Solutions, a clinical skincare brand with strong dermatological credibility.
E-commerce
A fast-growing digital channel, fully integrated into the group's omnichannel strategy, between our websites and marketplaces, offering all our brands to Moroccan consumers with a smooth and modern shopping experience.
Our culture: performance through people
At B5 Cosmetics, we believe that a high-performing company is first and foremost a company that develops its talent. Inheriting a family culture of proximity, now enriched by the standards of a structured group, we cultivate operational excellence and continuous development: training, coaching, internal mobility, and career paths are an integral part of our employer promise.
Our values: OASIS
Our teams embody the five fundamental values of our group on a daily basis:
- Ownership - We act as owners: each employee is responsible, committed, and a player in collective success.
- Agility - We adapt quickly and intelligently to market changes and customer expectations.
- Simplicity - We prioritize clarity, efficiency, and pragmatism in our decisions and actions.
- Integrity - We act with honesty, transparency, and respect towards our customers, partners, and employees.
- Sustainability - We build sustainable, responsible growth that creates value for everyone.
Why join us?
- Join a company with a strong entrepreneurial history, now backed by a solid and ambitious group;
- Participate in a growth project driven by urbanization, digitalization, and omnichannel;
- Develop within recognized international brands;
- Benefit from close support and real development opportunities;
- Contribute to a human adventure where every employee counts, is heard, and valued.
Job :
As part of our network development, we are recruiting a Store Manager to join our Flormar team in Tangier.
YOUR MISSION
As Store Manager, you are responsible for commercial performance, stock management, team leadership and training, and the smooth operation of the point of sale.
Your main responsibilities:
- Lead, supervise, and support the team daily.
- Ensure an excellent customer experience and maintain service quality.
- Ensure compliance with brand standards and merchandising rules.
- Manage inventory, track supplies, and ensure product availability.
- Develop sales and ensure commercial objectives are met.
- Monitor the individual and team performance.
- Implement necessary actions to optimize commercial results and customer satisfaction.
- •Ensure the good condition and general organization of the store.
Required profile :
- Experience in retail management, ideally in the beauty, cosmetics, or perfumery sectors.
- Excellent sales skills and customer service orientation.
- Ability to lead, motivate, and train a team.
- Proficiency in inventory management and daily store operations.
- Leadership, dynamism, organization, and results-oriented.
- Excellent interpersonal skills and sense of responsibility.
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