Market Research Manager - Rabat

Company :

A pioneer in the urban planning sector in Morocco for over 25 years, Lamalif Group contributes to the aesthetics of cities and territories. We rethink the codes of urban development, reinvent public lighting, and concretely improve the daily lives of residents.

Our success relies on a fine analysis of the needs and future evolutions of urban spaces.

Our ambition is to actively participate in the development of new business hubs while strengthening our leadership position. This dynamic is made possible by our expertise, our high standards, and our taste for innovation.

With its know-how and multi-technical experience - as a major player in public lighting, urban furniture, and energy services - Lamalif Group develops, deploys, and maintains innovative solutions for territories. Our goal: to sustainably improve the safety, comfort, and well-being of citizens.

Lamalif Group continues its development by relying on a solid strategy and strong values to which we are deeply attached: commitment, kindness, and integrity - immutable foundations.

Why join us?

• Participate in innovative and sustainable projects.
• Grow in a dynamic and collaborative environment.
• Develop your skills through continuous training and personalized career management.
• Benefit from real opportunities for professional development.

Together, let's build smarter, more efficient, and more environmentally friendly infrastructures.

Join those who illuminate the cities of tomorrow and give meaning to your career.

Job :

Join our dynamic company in the urban planning, public lighting, urban furniture, and Energy sector as a Market Research Manager. Based in Rabat, you will play a central role in deeply understanding markets to guide our future strategies.

Your main mission will be to analyze and anticipate market trends to identify new growth opportunities and strengthen our competitive position. You will be the point of contact for all market environment-related issues.

Your daily tasks will include:

• Design and implement market research plans.
• Monitor projects, tenders, and market developments.
• Track different segments: urban planning, sports complexes, lighting, urban furniture.
• Collect and analyze quantitative and qualitative data on target markets and competitors.
• Produce detailed reports and clear strategic recommendations.
• Present research findings to internal teams (marketing, sales, management).
• Monitor key performance indicators and alert on significant changes.
• Identify and evaluate market threats and opportunities.
• Participate in the development of commercial and marketing strategy.

Required profile :

To excel in this role, a Master's degree or higher (Bac +5 and above) is required, ideally in a field such as marketing, economics, statistics, or a related area.

Proven experience of 10 to 20 years in market research or economic intelligence is essential. Expertise in the Other Industries sector would be a major asset.

We are looking for someone with an excellent analytical and synthesis mind, capable of structuring complex issues. Your skills in research methodology (quantitative and qualitative) are fundamental, as is your mastery of data analysis tools. A strong ability to communicate your conclusions effectively, both in writing and orally, is expected. Curiosity, autonomy, and great rigor will be your best allies. Good command of computer tools (advanced Excel, statistical software, visualization tools) is also necessary.

Head office address :

Desired personality traits :

Search for new things / novelty Creativity Extraversion Will to persuade Intuition / spontaneity Ambition