Marketing & Communication Manager (M/F) - Casablanca

Company :

A REFERENCE EMPLOYER!

As the leading multimedia publisher in Morocco, Groupe Le Matin connects with its audience through strong brands and editorial content spanning from print to digital, including audio and video.

A leader in print media in Morocco with over 6 million copies distributed annually, the group holds the highest national audience share.

Groupe Le Matin also operates printing facilities over 26,000 m² dedicated to innovation in offset and digital printing, with state-of-the-art machinery and printing techniques.

AN EMPLOYER THAT GROWS, WILL MAKE YOU GROW...

With its rich history and strong presence in the present, the group is also looking towards the future.

A culture of innovation drives all the group's activities, a forward-thinking and excellence-oriented mindset shared by all employees.

Job :

As Marketing & Communication Manager, you will be responsible for defining, deploying, and optimizing the multi-channel marketing strategy for Imprimeries du Matin. You will be at the heart of implementing marketing and communication projects, in collaboration with the sales team and our internal partners.

Your main responsibilities:
1. Definition and implementation of the marketing strategy:
• Develop and implement the marketing and communication strategy, both offline and online.
• Develop and manage the annual marketing budget, and implement associated action plans.
• Define the marketing mix (product, price, distribution, promotion) for all channels.
• Select and manage communication channels for new product launches (advertising, media plan, events).
• Monitor marketing actions and ensure their alignment with the expectations of clients and prospects.

2. Support for sales teams:
• Provide strategic support to sales teams in the design and launch of new products.
• Create sales tools and materials (brochures, product sheets, catalogs, etc.) and manage their procurement.
• Plan and coordinate the company's presence at trade shows and professional events.

3. Analysis and measurement of marketing action effectiveness:
• Define key performance objectives and indicators.
• Design dashboards to track activity and measure results.
• Analyze performance and propose corrective actions if necessary.

4. Strategic watch and market research:
• Conduct competitive intelligence to analyze competitors' positioning.
• Carry out market research to propose action plans and product evolution.
• Collaborate with the R&D team for the development and launch of new products, in line with market trends.

Required profile :

• Education: Master's degree (Bac+5) in Marketing, Communication, or a similar field.
• Experience: Minimum 4 years in a similar role, ideally in the printing, production, or BtoB sector.

Technical skills:
• Excellent command of digital marketing tools and project management platforms.
• Strong writing and graphic design skills (especially for creating communication materials).
• Project management skills and ability to work independently.
• Proficiency in Microsoft Office tools and project management software.

Professional attributes:
• Strong sense of organization and priority management.
• Excellent oral and written communication skills.
• Proactivity, flexibility, and ability to thrive in a dynamic environment.
• Strong results-orientation, with the ability to make decisions and work in a team.

Why join Les Imprimeries du Matin?
• Work in a company that is both historic and innovative, with recognized expertise nationally.
• Participate in exciting, high-value-added projects in a constantly evolving industry.
• Join a dynamic and collaborative team where every employee plays a key role.
 

Head office address :

Desired personality traits :

Search for new things / novelty Extraversion Ambition Flexibility Organization