Senior Business Analyst - Retail Commercial Performance (H/F) - Casablanca
Company sector : Distribution
COMPANY :
LABEL'VIE S.A.
Founded in 1986 and listed on the Casablanca Stock Exchange since 2008, the Moroccan group LabelVie is a key economic player and a leader in mass retail in Morocco.
In 2009, by signing the franchise agreement with the Carrefour Group, it gained access to its purchasing center to optimize and diversify its sourcing. It thus became the leading multi-format player in mass retail in Morocco by operating Carrefour hypermarkets, Carrefour Market supermarkets, and the Atacadao hyper cash format.
The Label Vie Group presents a sustained development plan each year, thus strengthening its territorial presence with its 121 stores spread across 27 cities in the kingdom and its 3 logistics platforms. In 2020, it welcomed 50 million visitors and achieved a turnover of 11 billion dirhams.
Convinced that its success comes through the success of all employees, the Label Vie Group is one of the first private employers in Morocco, and places people at the center of all its concerns. More than 8,500 employees, including 30% women, work every day to make the Label Vie Group the leader in mass retail in Morocco.
Join an ambitious group that believes in challenge, added value creation, and societal commitment!
Company culture :
Groupe Label'Vie - Carrefour is characterized by a culture strongly rooted in collaboration, where people, teamwork, and supportive leadership play a central role. The company promotes a collaborative environment built on trust, accountability, and talent development, enabling employees to contribute fully to collective success. This people-centered approach is complemented by a strong focus on performance, encouraging achievement and results-driven excellence, as well as a structured organization that ensures efficiency and service quality. Innovation further strengthens this balance by fostering adaptability and continuous improvement. Together, these dimensions create a dynamic, engaging, and high-performing workplace.
Job :
Label'Vie is recruiting!
Senior Business Analyst - Retail Commercial Performance (H/F)
Casablanca
As part of strengthening our Business Insights and Commercial Performance Department, we are looking for a Senior Business Analyst capable of transforming commercial data into relevant analyses and concrete recommendations to support decision-making.
Your main responsibilities:
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Analyze commercial performance (turnover, volumes, margins) and identify trends and growth opportunities.
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Build relevant product and store segmentations.
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Identify the causes of underperformance by analyzing business levers: assortment, price, promotions, availability, and service level.
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Quantify business risks and opportunities and formulate prioritized recommendations.
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Collaborate closely with the Purchasing, Category Management, Marketing, Supply, and Operations teams.
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Produce concise, decision-oriented analyses and presentations.
Profile sought:
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Master's degree (Bac+5), graduate of a top business or engineering school, or equivalent qualification.
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5 to 8 years of experience, ideally in mass retail, Category Management, Business Insights, or commercial performance analysis.
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Excellent understanding of Retail performance indicators and levers.
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Advanced proficiency in Excel, Power BI, and PowerPoint.
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Strong analytical skills, synthesis ability, business sense, and autonomy.
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Ability to work transversally with different departments.
Required profile :
Functional Skills :
- Excellent knowledge of retail performance products and levers.
- Excellent analytical, synthesis, and recommendation skills.
- Advanced proficiency in Excel, Power BI, and PowerPoint.
Soft Skills:
- Strong autonomy in conducting complex business analyses.
- Business sense.
- Ability to work transversally with business teams.
Required Profile :
- Engineering school or Top business school
- Experience: Experienced profile, ideally 5 to 8 years of experience in mass retail, Category Management, Business Insights, or commercial performance analysis
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