Company :

Founded in 2012 by the Benabdallah family, entrepreneurs passionate about the world of beauty, B5 Cosmetics has established itself over a decade as a key player in cosmetics in Morocco.

In May 2026, the company took a new strategic step by joining One Retail group 100%, the retail entity of H&S Invest Holding. This operation is part of a strategy to consolidate the accessible beauty sector in Morocco, driven by urbanization, digitalization, and the rise of omnichannel. B5 Cosmetics thus combines the agility and entrepreneurial spirit of its family origins with the solidity and ambition of a large group.

Our conviction has remained intact since day one: the customer is at the center of our attention, and the employee is our greatest asset. It is this dual requirement; excellence in customer experience and development of our human capital, which makes us unique.

Our three business areas:

Our model is based on three complementary businesses, covering the entire beauty value chain:

Retail

With Flormar, an international brand of accessible, trendy, and innovative makeup, deployed through a national network of stores and driven by our Beauty Advisors, Assistants, and Store Managers.

Wholesale

A division that manages the wholesale marketing of our brands and structured distribution throughout the Kingdom. Our wholesale teams develop and support a network of partners; pharmacies, perfumeries, modern trade, to ensure the presence, visibility, and turnover of our brands: Flormar, Dr. Clinic, a consumer brand for face, body, and hair care, and The Purest Solutions, a clinical skincare brand with strong dermatological credibility.

E-commerce

A rapidly growing digital channel, fully integrated into the group's omnichannel dynamic, between our websites and marketplaces, offering all our brands to Moroccan consumers with a fluid and modern purchasing experience.

Our culture: performance through people

At B5 Cosmetics, we believe that a high-performing company is first and foremost a company that helps its talents grow. Inheriting a close-knit family culture, now enriched by the standards of a structured group, we cultivate operational excellence and continuous development: training, coaching, internal mobility, and career development paths are an integral part of our employer promise.

Our values: OASIS

Our teams embody the five core values of our group on a daily basis:

• Ownership - We act as owners: each employee is responsible, committed, and an active participant in collective success.
• Agility - We adapt quickly and intelligently to market changes and customer expectations.
• Simplicity - We favor clarity, efficiency, and pragmatism in our decisions and actions.
• Integrity - We act with honesty, transparency, and respect, towards our customers, partners, and employees.
• Sustainability - We build sustainable, responsible growth that creates value for all.

Why join us?

• Join a company with a strong entrepreneurial history, now backed by a solid and ambitious group;
• Participate in a growth project driven by urbanization, digitalization, and omnichannel;
• Develop within recognized international brands;
• Benefit from close support and real development prospects;
• Contribute to a human adventure where every employee counts, is heard, and valued.

Job :

As part of the development of our Retail network, we are looking for a Senior Trade Marketing Manager to lead and structure all Trade Marketing activities for our points of sale.

Reporting to the Management, you will be responsible for Trade Marketing execution in stores throughout the lifecycle of the point of sale, including product launches, campaigns, collection changes, and concept evolutions.

Your main responsibilities:

• Define and deploy the Trade Marketing strategy in line with brand orientations and the network's commercial objectives.
• Manage all Trade Marketing elements present in stores: displays, P.O.P. materials, testers, price tags, signage, visuals, promotional materials, window displays, furniture, and sales support tools.
• Ensure the availability, installation, compliance, update, and good condition of these elements across the entire network.
• Oversee Trade Marketing readiness for new openings: defining needs, quantities, ordering, coordinating deliveries, and installation before opening.
• Manage changes related to new product launches, new collections, promotional campaigns, and commercial operations, ensuring consistent execution within deadlines.
• Supervise planogram and product placement changes in coordination with the Retail and Marketing teams.
• Implement a system for tracking the lifecycle of Trade Marketing displays and materials: installation, maintenance, replacement, transfer, reuse, and removal.
• Identify needs for renewal or optimization of materials based on feedback from the field and store visits.
• Ensure coordination with Retail, Marketing, Supply Chain, Purchasing, Logistics, E-commerce teams, and various partners.
• Manage service providers: design, production, printing, manufacturing, installation, and maintenance of Trade Marketing materials.
• Develop and track the Trade Marketing budget, control costs, and constantly seek optimization opportunities.
• Establish standards, procedures, checklists, and control tools to ensure consistent execution across the entire network.
• Conduct regular store visits and implement Trade Marketing Audits to measure compliance and execution quality.
• Define and track departmental KPIs: Trade compliance rate, material availability, deployment deadline adherence, costs, display condition, launch execution, and ROI of activations.
• Manage, organize, and develop the Trade Marketing team by clearly defining each person's roles, objectives, and priorities.
   

Required profile :

Ideally, your background has led you to a Master's degree or higher, with a strong specialization in Marketing. This solid academic training has provided you with a deep understanding of market mechanisms and commercial strategies.

With significant experience of 5 to 20 years in similar roles, you have already demonstrated your ability to develop and successfully deploy impactful trade marketing strategies. Experience in the consumer goods sector, ideally in Cosmetics / Perfumery / Luxury, would be a major asset.

• Excellent analytical skills and the ability to interpret complex data to derive actionable insights.
• Strategic vision combined with a strong field orientation and pragmatism.
• Mastery of trade marketing levers (promotion, merchandising, animation, etc.).
• Proven project management skills and the ability to lead cross-functional initiatives.
• Excellent interpersonal skills and the ability to build strong partnerships with internal teams and external partners.
• Strong negotiation and persuasion skills.
• Proficiency in computer tools (Office suite, data analysis tools).
• Proficiency in English, both spoken and written.

Head office address :

Desired personality traits :

Search for new things / novelty Extraversion Flexibility Ambition Improvisation