Digital Marketing Manager - Rabat
Marketing - Secteur Enseignement / Formation
- Intermédiaire (3 à 5 ans)
- 1 poste(s) sur Rabat et région - Maroc
- Bac +5 et plus Minimum
Flexibilité Extraversion Organisation Ambition Recherche de nouveauté
- CDI
- Télétravail : Non
Entreprise :
Mohammed VI Polytechnic University is an institution dedicated to research and innovation in Africa and aims to position itself among world-renowned universities in its fields The University is engaged in economic and human development and puts research and innovation at the forefront of African development. A mechanism that enables it to consolidate Morocco’s frontline position in these fields, in a unique partnership-based approach and boosting skills training relevant for the future of Africa. Located in the municipality of Benguerir, in the very heart of the Green City, Mohammed VI Polytechnic University aspires to leave its mark nationally, continentally, and globally.
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Culture de l'entreprise :
UM6P – Université Mohammed VI Polytechnique se caractérise par une culture fortement orientée innovation, où la créativité, l’expérimentation et l’audace intellectuelle constituent des piliers essentiels. L’université encourage l’initiative, l’ouverture d’esprit et l’autonomie, dans un environnement stimulant tourné vers la recherche, l’entrepreneuriat et l’impact. Cette dynamique innovante est enrichie par une dimension coopérative solide, valorisant la collaboration, le partage des savoirs et le développement humain. Une orientation vers la performance et l’excellence complète l’ensemble, tandis que les processus formels restent volontairement plus légers pour préserver l’agilité.
Poste :
Key Responsibilities:
- Strategy Development:
Develop and implement digital marketing strategies to promote our digital learning programs, targeting prospective students, professionals, and lifelong learners.
Conduct market research and analysis to identify target audiences, competitors, and industry trends, utilizing this information to refine marketing strategies.
- Digital Campaign Management:
Create and manage end-to-end digital marketing campaigns across various platforms, such as search engines, social media, email, and display advertising.
Optimize campaign performance by monitoring key metrics, analyzing data, and making data-driven adjustments to maximize ROI and conversion rates.
- Content Creation and Optimization:
Collaborate with content creators and subject matter experts to develop engaging and persuasive content for marketing materials, including website copy, blog articles, social media posts, and email newsletters.
Optimize content for search engines (SEO) and ensure consistency in messaging, branding, and storytelling across various channels.
- Social Media and Community Management:
Manage social media channels and create compelling content to increase brand awareness, engagement, and follower growth.
Foster a vibrant online community by engaging with prospects and students, responding to inquiries, and moderating discussions.
- Data Analysis and Reporting:
Track and analyze digital marketing metrics, generate reports, and provide actionable insights to drive continuous improvement in marketing efforts.
Utilize web analytics tools to monitor website traffic, user behavior, and conversion rates, making data-driven recommendations for optimization.
- Collaboration and Stakeholder Management:
Collaborate with faculty, marketing team members, and external partners to ensure alignment of messaging and campaigns with the goals and values of the business school.
Work closely with the admissions team to support lead generation and conversion efforts, providing them with relevant marketing materials and insights.
Profil recherché :
Qualifications and Skills:
Bachelor's or Master's degree in marketing, communications, business, or a related field.
Proven experience as a Digital Marketing Manager or similar role, preferably in the education or e-learning industry.
Strong knowledge of digital marketing concepts, platforms, and best practices, including SEO, SEM, social media advertising, email marketing, and content marketing.
Proficiency in using marketing automation tools, CRM systems, web analytics tools, and social media management platforms.
Excellent written and verbal communication skills, with the ability to create compelling content and convey complex information in a clear and concise manner.
Analytical mindset with a strong aptitude for data analysis and reporting, leveraging insights to drive informed decision-making.
Creativity and the ability to think strategically while executing tactical plans.
Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple campaigns simultaneously.
Knowledge of current trends and advancements in digital marketing and the ability to adapt strategies accordingly.
Passion for education and a genuine interest in promoting digital learning programs.
Adresse de notre siège :
Lot 660, Hay Moulay Rachid, Ben Guerir 43150
Traits de personnalité souhaités :
Flexibilité Extraversion Organisation Ambition Recherche de nouveauté
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