WaystoCap is the first African-focused merchandise business-to-business marketplace.
We help small, medium, and large businesses buy and sell their products in the fastest growing markets of Africa. We want to revolutionize the way trade is done on the continent.
Through our extensive network we provide suppliers with the opportunity to enter new markets. Giving buyers access to a global marketplace of competitive products.
At WaystoCap we’ve developed a unique trading system and workflow that enables buyers and suppliers to save both time and money. We have put in place vigourous...
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WaystoCap is the first African-focused merchandise business-to-business marketplace.
We help small, medium, and large businesses buy and sell their products in the fastest growing markets of Africa. We want to revolutionize the way trade is done on the continent.
Through our extensive network we provide suppliers with the opportunity to enter new markets. Giving buyers access to a global marketplace of competitive products.
At WaystoCap we’ve developed a unique trading system and workflow that enables buyers and suppliers to save both time and money. We have put in place vigourous verification and due diligence processes allowing our members to trade with confidence.
Our team of experienced account managers supports you every step of the way: we want to make trading easy for you so that you can focus on your business.
WaystoCap was founded in 2014 by Niama El Bassunie with an experienced team of traders. Based on years of experience of doing business in Africa and having run a successful trading firm focused on the continent, we saw an opportunity to revolutionize the way business is done in these new markets, using the power of new technology.
We experienced first hand the difficulties of connecting with buyers in African markets; sourcing products from suppliers; and dealing with logistical hurdles and complicated payment methods. So we decided to change the way business is done by building an African-focused marketplace to address all these challenges.
We want to increase wealth and prosperity in Africa by transforming how merchandise trade and commerce is done.
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