Title: Cnexia believes that operational excellence comes from a healthy, stimulating, and balanced work environment
Insight from Redouane Oulad Akdim, Talent & Development Director:
In a rapidly changing world of work, the employee experience is no longer just about onboarding or training. It relies on companies' ability to create a stimulating, inclusive environment that offers long-term prospects.
Redouane Oulad Akdim, Director of Talent & Development at Cnexia, discusses the company's strengths, its vision for employee engagement, and the measures in place to enhance its attractiveness in Morocco.
Cnexia, the exclusive Moroccan subsidiary of Bell Canada, a historical North American leader in telecommunications, technology, and media, positions itself as a strategic bridge between Moroccan talent and the most demanding international markets. The company develops two complementary divisions: high-end customer relationship management for the Canadian market, and Cnexia Tech, its technology division dedicated to software development, automation, artificial intelligence, IT, and cybersecurity. Today, Cnexia has nearly 4,000 employees spread across Fez, Rabat Technopolis, and Casablanca. What sets the company apart is its focus entirely on the North American market, which imposes particularly high international standards. Cnexia also distinguishes itself through a corporate culture based on five key values: innovation, excellence, commitment, diversity, and integrity. The company is now seen as a true technological and human hub offering international careers from Morocco.
At Cnexia, the employee experience is a central pillar of the People & Culture strategy. The company advocates for an inclusive, evolving, and empowering approach. From onboarding, new employees are immersed in an environment that encourages learning, collaboration, and the expression of ideas. The organization also relies on more horizontal hierarchical structures to strengthen closeness with management and value everyone's voice. Cnexia develops team engagement through a highly developed internal mobility policy, a culture of meritocracy, continuous certified training programs, and partnerships with international e-learning platforms. The company is actively preparing its teams for the jobs of tomorrow, particularly in data, artificial intelligence, and management. Today, 80% of managers and support staff come from internal promotions, illustrating the company's commitment to developing its talent in the long term. Cnexia also places great importance on active listening through regular Pulse Surveys, which measure team engagement and help adapt internal actions.
Cnexia believes that operational excellence comes from a healthy, stimulating, and balanced work environment. The company offers competitive packages, including performance bonuses, language bonuses, and referral programs. However, its main differentiating factor lies in its holistic vision of "Care." Notably, Cnexia has implemented an Employee Assistance Program that offers psychological, financial, and legal support accessible 24/7 to employees and their families. The company also has a Social Club that provides numerous benefits negotiated with partner establishments. Workspaces have been designed as real living areas, including rest rooms, gaming areas, and cafeterias, to promote relaxation and cohesion. The company also undertakes strong actions in favor of inclusion, diversity, and equality. This HR policy has earned Cnexia several distinctions, including the Best Place to Work, Feel Good, and Krunchy Company certifications from ReKrute.
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