Additional labels to enhance your employer brand
GIVING WEIGHT TO YOUR HR COMMUNICATION
Because in a tight HR market, the employer brand makes all the difference in attracting and keeping the best people, it is essential to reassure your future candidates that they are making the right choice with external recognition.
Why get certified?
Seal of trust: A label guarantees that your company meets precise and demanding criteria thanks to an independent body. Here we are talking about the quality of the work environment you offer candidates.
Recognition: A symbol clearly indicates to candidates that you are among the elite.
Help with choices: Makes job application decisions easier by choosing companies that offer more attractive and fulfilling environments.
Why ReKrute HR labels?
At ReKrute, our belief is simple: a strong employer brand is not built alone. That's why we go far beyond simple certification. Unlike practices observed elsewhere, we don't just give you a label or let you communicate on your own. We ensure powerful and continuous visibility for you among Moroccan talent.
Our labels are always accompanied by a large-scale communication campaign, spread over a full year, broadcast in the press, on ReKrute, our social networks, our specialized pages, and through various national media. You will also participate in our Employer Brand Ceremony and its impact, an event that brought together more than 500 CEOs and HR professionals in June 2026
Our ambition is clear: to allow you to highlight what you do best, strengthen your attractiveness, and offer candidates transparent, authentic, and certified visibility of your HR culture.
Feel Good: the label for well-being and cultural matching
The Feel Good label distinguishes employers who recruit employees who are naturally aligned with their company culture and are happy to thrive within it.
Much more than just a label, it is a true cultural matching tool to identify candidates who are most aligned with your values and ways of working.
We thus highlight companies that choose not only to evaluate their culture but also to share it transparently with candidates.
To date, more than 120 companies have the Feel Good label.
Krunchy Company: the attractiveness barometer for executives
Krunchy Company rewards the most attractive employers, those who make a difference with talent through their image, their reputation, and their ability to make people want to join them. Based on big data, it analyzes two essential dimensions of the employer brand:
• Your ability to offer transparency about your work environment.
• The level of attractiveness of your brand among Moroccan executives.
It is a valuable indicator for understanding your market position, benchmarking your strengths, and identifying areas for improvement.
Love My Job: when your employees become your best ambassadors
Love My Job distinguishes companies where employees feel good, thrive, and have a positive daily work experience.
This label is based on an internal survey that assesses well-being at work through various HR dimensions.
Its value is twofold:
• It provides authentic proof of the real satisfaction of your teams.
• It perfectly complements Krunchy Company by providing the internal perspective, where Krunchy reflects market perception.
Even if your overall score is below 3/5, you will receive all the certified feedback from the survey. Every company has strengths and positive aspects, and these deserve to be highlighted in your communications.
OKBoarding: optimize and certify your candidate experience
OKBoarding is not just a label; it is a real tool for continuous improvement of your HR processes.
It evaluates, structures, and improves the different stages of the candidate journey, with a common goal: to ensure an impeccable experience for every talent you meet.
Beyond recognition, OKBoarding supports you in implementing recruitment that is smoother, more human, and more professional.
Read also: Discover the 114 employers recognized at the 2026 Employer Brand Ceremony
