Title: CAC seeks to offer a sustainable, balanced work environment conducive to growth
Spotlight on Mhamed Youssef Bouabid, Human Resources Director at Centrale Automobile Chérifienne:
In a constantly evolving automotive sector, the employee experience relies on companies' ability to combine professional expertise, skill development, and quality of work life.
Mhamed Youssef Bouabid, Human Resources Director at Centrale Automobile Chérifienne, discusses the company's strengths, its vision of the employee experience, and the measures in place to enhance its attractiveness and well-being at work.
Centrale Automobile Chérifienne is the exclusive importer and distributor in Morocco for Volkswagen Group brands for new vehicles and spare parts. With brands such as Volkswagen, Volkswagen Commercial Vehicles, Audi, Škoda, Seat, Cupra, Porsche, and Bentley, the company has over 90 years of expertise in automotive distribution in Morocco. CAC relies on over 900 employees, more than 10 sites in Casablanca, and over 15 points of sale across the Kingdom. Its reputation is built on the strength of its brands, the robustness and reliability of its products, their high residual value, and a customer relationship experience where every client is treated with consideration.
Centrale Automobile Chérifienne places employees at the heart of its HR policy. The integration of new employees is based on a structured process that allows them to discover the group, its businesses, its values, and its practices, while facilitating a gradual and effective start to their roles. The company also promotes internal mobility and promotions to recognize commitment and offer real career development prospects. Skill development is another important pillar through technical, commercial, and managerial training programs that support the long-term employability of employees. Collective dynamics are also encouraged through team-building activities, internal events, Kids Days, and employee evenings that foster cohesion and a sense of belonging.
CAC is developing several initiatives for well-being and quality of work life. The company offers health and provident insurance for employees and their families, flexible working hours adapted to the constraints of major cities, sports activities, and access to summer resorts in several cities across the Kingdom. Preferential agreements with banks, sports facilities, and health professionals are also available to employees. Through these measures, Centrale Automobile Chérifienne aims to provide a sustainable, balanced work environment conducive to both individual and collective growth.
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Discover the company culture of Centrale Automobile Chérifienne.
