Employee experience relies on a balance between technological innovation and valuing human capital
Insights from Fairouz Oulad, People Solutions Director at Concentrix:
In a rapidly changing industry, employee experience increasingly depends on companies' ability to combine technological innovation, skills development, and quality of work life.
Fairouz Oulad, People Solutions Director at Concentrix, discusses the group's strengths, her vision for employee experience, and the measures in place to enhance its attractiveness and employee well-being.
Concentrix Corporation, a Fortune 500 company, is a global leader in technology and services for customer experience and business transformation. In Morocco, the group has had a long-standing presence for over 24 years, with 12 sites and thousands of employees. Concentrix's reputation is built on two main pillars: strong international reach combined with a solid local presence, and an advanced technological position. The group notably has two Tek Labs, in Salé and Marrakech, as well as a Salesforce Center of Excellence launched in 2026 in Salé. These hubs bring together expertise in artificial intelligence applied to customer experience, business process automation, augmented experience design, and predictive analytics, with the ambition to position Morocco as a leading technology hub in Africa.
At Concentrix, employee experience is based on a balance between technological innovation and valuing human capital. The technologies deployed aim to free employees - called "game-changers" - from low-value-added tasks so they can focus on higher-impact missions. The company places continuous training and skills development at the center of its priorities in an inclusive, collaborative, and stimulating environment. This dynamic is reinforced by co-creation initiatives with clients and regular internal hackathons. The Tek Lab also plays a major role in upskilling employees by offering a dedicated space for learning, experimentation, and acculturation to emerging technologies. Concentrix also undertakes several strategic partnerships to enhance the employability of young talent and support the digital transformation of the Moroccan ecosystem.
Concentrix implements an HR policy focused on well-being, inclusion, and quality of work life. The company notably offers a telemedicine platform with free consultations, group health insurance, free inter-site shuttle services, on-site nurseries at certain locations, free gyms supervised by coaches, and several regular extracurricular activities.
Providing iftar during Ramadan, discounts negotiated with partner brands, and sports and cultural events also contribute to enhancing the employee experience. Concentrix places inclusion and diversity at the heart of its strategy, with over 55% women in its workforce and equal representation in the executive committee. Opportunities for internal career growth and the continuously evolving digital environment are also important factors for attracting and retaining talent.
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