Love My Job: When Well-being Becomes a Strategic Indicator for Better Recruitment
During our last ReKrute afterwork, a unanimous observation was made: today, commitment and well-being at work are no longer just a "nice-to-have". They have become a direct factor of stability, loyalty, and performance, in a market where attracting and retaining talent is a key challenge.
The figures shared during the session illustrate the scale of the issue:
Only 17% of your employees are truly engaged.
Globally, only 21% of employees say they are engaged, and low engagement represents a productivity loss of $8.9 trillion (Gallup).
In Morocco, engagement is at 17%, and only 16% report leading a fulfilling life. Nearly 1 in 2 employees feel stressed daily, with 39% anger, 30% sadness, and 31% loneliness.
Conversely, a happy employee is 31% more productive, 9 times more loyal, and their absenteeism is 6 times lower (Harvard Business).
Measure to act... then value
What stands out most is that these indicators are not inevitable: when a company measures in a structured way, truly listens, and then highlights its strengths (while addressing its pain points), results are quickly seen in loyalty, employer branding, and the ability to attract the right profiles.
This is precisely the objective of Love My Job: a digital, confidential, and structured survey that measures employee engagement and experience, while identifying concrete areas for improvement.
An HR tool... and an external communication lever
Beyond internal diagnosis, Love My Job also serves as an external recognition tool: it allows companies, whether certified or not, to have certified reviews and objective data to differentiate themselves and credibly showcase their work environment.
ReKrute supports you throughout the process, including the deployment of a comprehensive communication plan, to transform employee feedback into a sustainable lever for performance and attractiveness.
