Head of Operational Marketing Department - Casablanca
Marketing / ebusiness - Secteur Advertising company/ Direct marketing
- Mid Level (3 to 5 years) - Senior (5 to 10 years)
- Casablanca and region - Morocco
- Master or PhD Minimum - Master
Search for new things / novelty Extraversion Flexibility Ambition Organization
- Permanent contract
- Teleworking : No
Company :
Founded in 1986 and listed on the Casablanca Stock Exchange since 2008, the Moroccan Group LabelVie is a benchmark economic player and a leader in mass distribution in Morocco.
In 2009, by signing the franchise contract with the Carrefour Group, it gained access to its purchasing center to optimize and diversify its sourcing. It thus became the first multi-format player in mass distribution in Morocco by operating Carrefour hypermarkets, Carrefour Market supermarkets, and the Atacadao hyper cash format.
The LabelVie Group presents a sustained development plan each year, thus strengthening its territorial presence with its 121 stores spread across 27 cities in the kingdom and its 3 logistics platforms. In 2020, it welcomed 50 million visitors and achieved a turnover of 11 billion dirhams.
Convinced that its success depends on the success of all employees, the LabelVie Group is one of the first private employers in Morocco and places people at the center of all its concerns. More than 8,500 employees, including 30% women, work every day to make the LabelVie Group the leader in mass distribution in Morocco.
Join an ambitious group that believes in challenges, creating added value, and social commitment!
Company culture :
Groupe Label'Vie - Carrefour is characterized by a culture strongly rooted in collaboration, where people, teamwork, and supportive leadership play a central role. The company promotes a collaborative environment built on trust, accountability, and talent development, enabling employees to contribute fully to collective success. This people-centered approach is complemented by a strong focus on performance, encouraging achievement and results-driven excellence, as well as a structured organization that ensures efficiency and service quality. Innovation further strengthens this balance by fostering adaptability and continuous improvement. Together, these dimensions create a dynamic, engaging, and high-performing workplace.
Job :
- Develop and monitor the Commercial Communication Plan (PCC) across all channels (print, digital, point-of-sale advertising, events).
- Define and coordinate permanent and seasonal marketing actions (promotions, campaigns).
- Ensure the implementation and monitoring of in-store marketing materials (POS advertising, signage, product displays).
- Work closely with sales, operations, and architectural teams to ensure consistency of actions.
- Manage external service providers (agencies, printers, event partners) and optimize costs.
- Synchronize marketing actions with store openings, renovations, and commercial events.
- Measure the impact of campaigns on customer traffic, sales, and loyalty.
- Produce regular reports and propose adjustments to maximize the effectiveness of actions.
- Conduct competitive analysis and identify market trends to anticipate needs.
- Ensure consistency and attractiveness of the in-store customer experience.
- Integrate customer feedback (NPS, complaints, field feedback) into marketing plans.
- Develop loyalty initiatives and strengthen customer engagement.
Required profile :
- Master's degree (Bac+5 level) with a specialization in marketing.
- Minimum 5 years of experience in operational marketing.
- Ability to develop and monitor a budget.
- Ability to assess the results of marketing actions and propose areas for improvement.
- Proactive and takes initiative.
- Perfect command of the French language, both written and spoken.
- High capacity for agility and adaptation.
Head office address :
Casablanca 20000 Casablanca
Desired personality traits :
Search for new things / novelty Extraversion Flexibility Ambition Organization
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